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A Study on Webtoon Service for Legitimate Operation about Illegal Piracy and Sharing Web Site of Japanese Manga

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 67(), pp.289-299
  • DOI : 10.25111/jcd.2019.67.22
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : February 26, 2019
  • Accepted : April 27, 2019
  • Published : April 30, 2019

Jang, Soon-kyu 1 이슬빛나 2

1홍익대학교 일반대학원 디자인공예학과 시각디자인
2홍익대학교 산업미술대학원 브랜드패키지디자인

Accredited

ABSTRACT

Recently, Japanese manga (toon) has a large number of readers in South Korea. For this reason, Korean readers are actively using illegal sharing sites, which are the fastest upload than Korea official publisher and provide free of Japanese comics. Therefore, this study investigates services that prevent spread of illegal sharing site of Japanese manga. To do research, we identified some problems from user interview, and discovered key factors of strategy by doing stakeholders map and customer journey map. And then we suggested mobile application, which conducted user interview for verification. As a result, user agreed to admire Japanese manga without the limitation of monthly lump like OTT service. Also, rather than dealing with the contents of a 'book', it is a familiar experience to formulate a consensus by sharing the contents of the same 'volume' as the domestic webtoon service. Finally, users felt positively that every weekly or monthly series of Japanese manga to the fastest responding to upload pace of service.

Citation status

* References for papers published after 2023 are currently being built.