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Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 67(), pp.503-513
  • DOI : 10.25111/jcd.2019.67.37
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : April 9, 2019
  • Accepted : April 27, 2019
  • Published : April 30, 2019

Junhwan Kim 1 Kim, Jong-Sung 1

1청운대학교

Accredited

ABSTRACT

Recently city brand requires variety of characteristics such as expandability and digital design background in digital environment. There are a lot of research and interest in city brand of Seoul. In contrast, there are minimal attention to Incheon which is one of the large city in Korea. By comparing city brand of Incheon and Seoul, this research will discuss about expandability, practicality and integration aspect of city brand. Based on research, Seoul has excellent level of expandability. However, Incheon has insufficient level of expandability and practicality. City brand of Incheon could be undervalued compared to Seoul despite of lots of effort. Although a Incheon has critical points due to fixed format, it can improve expandability and practicality in digital design aspect. We hope city brand of Incheon spread throughout the world through more improvements.

Citation status

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