@article{ART002461333},
author={Junhwan Kim and Kim, Jong-Sung},
title={Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={67},
pages={503-513},
doi={10.25111/jcd.2019.67.37}
TY - JOUR
AU - Junhwan Kim
AU - Kim, Jong-Sung
TI - Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -
JO - Journal of Communication Design
PY - 2019
VL - 67
IS - null
PB - CDAK Society of Communication Design
SP - 503
EP - 513
SN - 1976-1562
AB - Recently city brand requires variety of characteristics such as expandability and digital design background in digital environment.
There are a lot of research and interest in city brand of Seoul. In contrast, there are minimal attention to Incheon which is one of the large city in Korea.
By comparing city brand of Incheon and Seoul, this research will discuss about expandability, practicality and integration aspect of city brand.
Based on research, Seoul has excellent level of expandability. However, Incheon has insufficient level of expandability and practicality.
City brand of Incheon could be undervalued compared to Seoul despite of lots of effort.
Although a Incheon has critical points due to fixed format, it can improve expandability and practicality in digital design aspect.
We hope city brand of Incheon spread throughout the world through more improvements.
KW - Incheon city brand;Integrity;Expandability;Practicality
DO - 10.25111/jcd.2019.67.37
ER -
Junhwan Kim and Kim, Jong-Sung. (2019). Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -. Journal of Communication Design, 67, 503-513.
Junhwan Kim and Kim, Jong-Sung. 2019, "Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -", Journal of Communication Design, vol.67, pp.503-513. Available from: doi:10.25111/jcd.2019.67.37
Junhwan Kim, Kim, Jong-Sung "Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -" Journal of Communication Design 67 pp.503-513 (2019) : 503.
Junhwan Kim, Kim, Jong-Sung. Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -. 2019; 67 503-513. Available from: doi:10.25111/jcd.2019.67.37
Junhwan Kim and Kim, Jong-Sung. "Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -" Journal of Communication Design 67(2019) : 503-513.doi: 10.25111/jcd.2019.67.37
Junhwan Kim; Kim, Jong-Sung. Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -. Journal of Communication Design, 67, 503-513. doi: 10.25111/jcd.2019.67.37
Junhwan Kim; Kim, Jong-Sung. Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -. Journal of Communication Design. 2019; 67 503-513. doi: 10.25111/jcd.2019.67.37
Junhwan Kim, Kim, Jong-Sung. Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -. 2019; 67 503-513. Available from: doi:10.25111/jcd.2019.67.37
Junhwan Kim and Kim, Jong-Sung. "Evaluation on City Brand Strategy of Incheon - with variables of Integrity, Expandability, Practicality -" Journal of Communication Design 67(2019) : 503-513.doi: 10.25111/jcd.2019.67.37
