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Research on product factors influencing negative emotions of women - Focus on online shopping reviews -

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 68(), pp.320-328
  • DOI : 10.25111/jcd.2019.68.25
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : May 29, 2019
  • Accepted : July 23, 2019
  • Published : July 31, 2019

MA CHUHUA 1,  Go Jungwook 2

1동서대학교 디자인대학 박사 과정
2동서대학교

Accredited

ABSTRACT

This study is intended to investigate the factors of the product that negatively affected the purchasing behavior of modern female consumers. Research sample products were selected based on women's interest through surveys among various products in the online shopping market. The online shopping consumer reviews of sample products were then collected, keywords were extracted, and factors were compiled using the opinion mining method. Analysis of survey data on five types of products showed that there were a total of nine factors that negatively affected female consumers in online shopping consumer reviews, with expertise, design, capacity, noise, price, smell, brand, convenience and quality. Through research, female consumers can better understand the negative factors that occur after online shopping, and better address the negative problems women experience. In future studies, the researchers will conduct a further study of the above factors, specifically how these negative factors affect the female consumer and in what ways.

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