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A Study on the Perception of Korean Traditional Design Using Text Mining Analysis

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 69(), pp.431-440
  • DOI : 10.25111/jcd.2019.69.33
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 9, 2019
  • Accepted : October 28, 2019
  • Published : October 31, 2019

No, Hyun-jee 1 KOO, JAJOON 2

1성균관대학교 시각디자인과 박사과정
2성균관대학교

Accredited

ABSTRACT

Today's design plays a key role in ensuring that a country's cultural content has its own uniqueness and differentiation. In the meantime, the academic community has presented the concepts based on the opinions of scholars in order to foster the Korean design that contains our identity. It is necessary to create innovative cultural contents through the fusion of philosophy, technology and emotion of the times. Therefore, it is necessary to confirm the identity of Korean design that exists in the minds of the Korean public today and how Korean traditional design is recognized, and analyze it using big data text mining, one of the key technologies leading the Fourth Industrial Revolution. Thus, using the open source program UCINET, big data collection and analysis, the original text data on "traditional Korean design" was collected from major portal sites between July 24, 2018 and July 24, 1919. Out of the total 46939 keywords extracted, unnecessary words were excluded and detailed analysis was conducted on the top 39 keywords in the document. A variety of techniques were used, such as centrality analysis, TF-IDF, CONCOR, and NETWORK analysis, to try to analyze the subject from various angles. As a result, keywords for 'Korea,' 'Study,' 'traditional' and 'Culture' were analyzed as major keywords. These findings demonstrate that the public is curious about Korean traditional design and that it needs to be studied accordingly, and recognize cultural aspects as important in relation to Korean traditional design. In addition, the study is expected to contribute to providing objective basic data on Korean design.

Citation status

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