@article{ART002641086},
author={ZHANG, han},
title={A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990)},
journal={Journal of Communication Design},
issn={1976-1562},
year={2020},
volume={73},
pages={301-310},
doi={10.25111/jcd.2020.73.22}
TY - JOUR
AU - ZHANG, han
TI - A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990)
JO - Journal of Communication Design
PY - 2020
VL - 73
IS - null
PB - CDAK Society of Communication Design
SP - 301
EP - 310
SN - 1976-1562
AB - In the late 18th century, Britain began selling opium to China through East India Company, gradually opening the door to China's giant market, in the late 19th century, through port trade under the unequal treaty, gradually bringing many Western products into China and creating a distinctive design that fused Western brand concept with Chinese aesthetic language to attract consumers from other cultures. Following the period background, the paper was divided into three periods of comparative study. It is divided into the period of the Republic of China (1912-1949), From the founding of the People's Republic of China to the beginning of reform and opening up (1949-1978), and the early Reform and Opening (1978-1900). Through the comparative study of the three-stage product advertisement, the characteristics of print advertisement and the design law and the historical cause behind it can be analyzed and well recognized. The results also allow the Chinese to fully reproduce the true state and change of life for 78 years. The design culture of the period can also be understood more comprehensively. You can use the design law and recreate the design with a special New-tro style.
KW - Republic of China;People's Republic of China;Reform and Open;Print Advertising Design New-tro
DO - 10.25111/jcd.2020.73.22
ER -
ZHANG, han. (2020). A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990). Journal of Communication Design, 73, 301-310.
ZHANG, han. 2020, "A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990)", Journal of Communication Design, vol.73, pp.301-310. Available from: doi:10.25111/jcd.2020.73.22
ZHANG, han "A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990)" Journal of Communication Design 73 pp.301-310 (2020) : 301.
ZHANG, han. A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990). 2020; 73 301-310. Available from: doi:10.25111/jcd.2020.73.22
ZHANG, han. "A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990)" Journal of Communication Design 73(2020) : 301-310.doi: 10.25111/jcd.2020.73.22
ZHANG, han. A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990). Journal of Communication Design, 73, 301-310. doi: 10.25111/jcd.2020.73.22
ZHANG, han. A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990). Journal of Communication Design. 2020; 73 301-310. doi: 10.25111/jcd.2020.73.22
ZHANG, han. A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990). 2020; 73 301-310. Available from: doi:10.25111/jcd.2020.73.22
ZHANG, han. "A Comparative Study on the design of Product Packaging and Printing Advertisements in China From the period of the Republic of China (1912) to the beginning of the reform and opening (1990)" Journal of Communication Design 73(2020) : 301-310.doi: 10.25111/jcd.2020.73.22
