@article{ART002641093},
author={Jo, Wonheung and Yeoun, Myeong Heum},
title={A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant},
journal={Journal of Communication Design},
issn={1976-1562},
year={2020},
volume={73},
pages={313-324},
doi={10.25111/jcd.2020.73.23}
TY - JOUR
AU - Jo, Wonheung
AU - Yeoun, Myeong Heum
TI - A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant
JO - Journal of Communication Design
PY - 2020
VL - 73
IS - null
PB - CDAK Society of Communication Design
SP - 313
EP - 324
SN - 1976-1562
AB - In the future, 'personalized location-based service' can be expanded in intelligent personal assistant. However, user location analysis can cause concerns of invasion of privacy at the same time as benefits. The purpose of this study is to analyze the factors that affect the intention of using and using personalized location-based services of intelligent personal assistant.
In order to analyze the intention of using 'Personalized location-based service' of intelligent personal assistant, a research model based on the Privacy-Calculus Framework was set based on the previous studies. After that, multiple correlation analysis was conducted based on the data of 109 people who produced the online survey, and the factors affecting the intention of using personalized location-based services were analyzed.
The factors that had a significant impact on the intention to use were ‘Usefulness’ and ‘Joy’. ‘'Usability’, ‘Risk of invasion of privacy by service provider’ and 'Risk of exposure to privacy of service use of public space’' did not have a statistically significant impact on intention to use.
The results of this study are expected to develop user-centered functions of intelligent personal assistant used in mobile environment in the future.
KW - Intelligent Personal Assistant;Location Based Service;Privacy calculus
DO - 10.25111/jcd.2020.73.23
ER -
Jo, Wonheung and Yeoun, Myeong Heum. (2020). A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant. Journal of Communication Design, 73, 313-324.
Jo, Wonheung and Yeoun, Myeong Heum. 2020, "A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant", Journal of Communication Design, vol.73, pp.313-324. Available from: doi:10.25111/jcd.2020.73.23
Jo, Wonheung, Yeoun, Myeong Heum "A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant" Journal of Communication Design 73 pp.313-324 (2020) : 313.
Jo, Wonheung, Yeoun, Myeong Heum. A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant. 2020; 73 313-324. Available from: doi:10.25111/jcd.2020.73.23
Jo, Wonheung and Yeoun, Myeong Heum. "A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant" Journal of Communication Design 73(2020) : 313-324.doi: 10.25111/jcd.2020.73.23
Jo, Wonheung; Yeoun, Myeong Heum. A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant. Journal of Communication Design, 73, 313-324. doi: 10.25111/jcd.2020.73.23
Jo, Wonheung; Yeoun, Myeong Heum. A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant. Journal of Communication Design. 2020; 73 313-324. doi: 10.25111/jcd.2020.73.23
Jo, Wonheung, Yeoun, Myeong Heum. A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant. 2020; 73 313-324. Available from: doi:10.25111/jcd.2020.73.23
Jo, Wonheung and Yeoun, Myeong Heum. "A Study on The Factors Affecting The Intention of Using the Personalized Location-based Intelligent Personal Assistant" Journal of Communication Design 73(2020) : 313-324.doi: 10.25111/jcd.2020.73.23
