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A Study on the Generation and Critical Acceptance of Internet Memes in Korea

  • International Journal of Glocal Language and Literary Studies(약칭: IGLL)
  • Abbr : IGLL
  • 2024, (18), pp.112~128
  • DOI : 10.23073/riks.2024..18.009
  • Publisher : Glocal Institute of Language and Literary Studies(GILLS)
  • Research Area : Humanities > Other Humanities
  • Received : November 25, 2024
  • Accepted : December 23, 2024
  • Published : December 31, 2024

Park Kwang Gil 1

1강원대학교

Accredited

ABSTRACT

This study examines the creation and dissemination of internet memes in South Korea, emphasizing the importance of their critical reception. It distinguishes Richard Dawkins’ concept of “meme” from the contemporary notion of internet memes, tracing the evolution of domestic internet memes from the early “jjalbang” image memes on DC Inside to multimedia memes on platforms like YouTube and short-form content. The analysis underscores the dual nature of internet memes. On the positive side, they foster community identity and encourage innovative practices through participatory culture. However, they also propagate provocative content indiscriminately, trivialize significant social phenomena, and encourage superficial communication. To mitigate these negative effects and promote the constructive development of meme culture, this study stresses the need for critical engagement from both producers and consumers. It is imperative to approach meme culture with informed understanding, fostering its growth into a meaningful cultural phenomenon.

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* References for papers published after 2024 are currently being built.

This paper was written with support from the National Research Foundation of Korea.
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