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Journal Central

@article{ART002522075},
author={Byoungkwan Lee and Oh, Hyun Jung and Hyunmi Baek and Sangrock Lee},
title={Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea},
journal={Health Communication Research},
issn={2093-2707},
year={2019},
volume={18},
number={1},
pages={31-62},
doi={10.24172/hcr.2019.18.1.31}

TY - JOUR
AU - Byoungkwan Lee
AU - Oh, Hyun Jung
AU - Hyunmi Baek
AU - Sangrock Lee
TI - Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea
JO - Health Communication Research
PY - 2019
VL - 18
IS - 1
PB - Korea Health Communication Association
SP - 31
EP - 62
SN - 2093-2707
AB - The risk perception is a key issue for effective health risk communication. This study gathers and analyzes MERS-related tweets in order to monitor and understand the public perception on Twitter during the MERS outbreak of 2015 in South Korea. The main purpose of study is to identify and describe the changes in the number of MERS-related tweets. Using Naïve Bayesian classifiers, this study investigates the public sentiments on Twitter and examines how the sentiments affect the spreading volume, duration, and speed of MERS-related tweets. The results show dramatic changes in the amount of MERS-related tweets during these sequences of time periods. The results of sentiment analysis also showed that the emotional response of the public on Twitter had changed in a variety of ways depending on the types of triggering events. Moreover, an emotional (positive or negative) message in social media seems to receive more attention and feedback than a non-emotional message and induce cognitive and arousal-related effects that trigger sharing behavior in social media communication.
KW - Social Media;Health Risk Communication;MERS in South Korea;Public Sentiments;Information Diffusion;Tweets
DO - 10.24172/hcr.2019.18.1.31
ER -

Byoungkwan Lee, Oh, Hyun Jung, Hyunmi Baek and Sangrock Lee. (2019). Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea. Health Communication Research, 18(1), 31-62.

Byoungkwan Lee, Oh, Hyun Jung, Hyunmi Baek and Sangrock Lee. 2019, "Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea", Health Communication Research, vol.18, no.1 pp.31-62. Available from: doi:10.24172/hcr.2019.18.1.31

Byoungkwan Lee, Oh, Hyun Jung, Hyunmi Baek, Sangrock Lee "Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea" Health Communication Research 18.1 pp.31-62 (2019) : 31.

Byoungkwan Lee, Oh, Hyun Jung, Hyunmi Baek, Sangrock Lee. Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea. 2019; 18(1), 31-62. Available from: doi:10.24172/hcr.2019.18.1.31

Byoungkwan Lee, Oh, Hyun Jung, Hyunmi Baek and Sangrock Lee. "Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea" Health Communication Research 18, no.1 (2019) : 31-62.doi: 10.24172/hcr.2019.18.1.31

Byoungkwan Lee; Oh, Hyun Jung; Hyunmi Baek; Sangrock Lee. Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea. Health Communication Research, 18(1), 31-62. doi: 10.24172/hcr.2019.18.1.31

Byoungkwan Lee; Oh, Hyun Jung; Hyunmi Baek; Sangrock Lee. Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea. Health Communication Research. 2019; 18(1) 31-62. doi: 10.24172/hcr.2019.18.1.31

Byoungkwan Lee, Oh, Hyun Jung, Hyunmi Baek, Sangrock Lee. Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea. 2019; 18(1), 31-62. Available from: doi:10.24172/hcr.2019.18.1.31

Byoungkwan Lee, Oh, Hyun Jung, Hyunmi Baek and Sangrock Lee. "Social Media and Influenza Emergency: Content Analysis of Tweets during the 2015 MERS Outbreak in Korea" Health Communication Research 18, no.1 (2019) : 31-62.doi: 10.24172/hcr.2019.18.1.31