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The Economic Symbol and Cultural Representation of ‘Bokbuin’ in the 1970s

byoung joo hwang 1

1국사편찬위원회

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ABSTRACT

In the late 1970s, Bokbuin(speculating woman), who appeared through real estate speculation, was the subject of social criticism, but it was also a reflection of women's economic self-reliance. It was a symbol that reversed the relationship between men and women according to the flow of money. The patriarchal power of men, whose main source was money acquisition, is facing a major crisis due to the emergence of economically independent Bokbuin. This soon led to a family crisis, and the Bokbuin became the subject of ethical criticism. The crisis was not confined to the home, and the Bokbuin was considered a source of disorder and confusion throughout socioeconomic reproduction. In the 1970s, the social competition over the acquisition of money was becoming blatant as the capitalist market economy became sweeping, and the social tension and conflict it caused were also bound to proliferate. Speculation was a cross-section of this situation, with the government’s policy failures and the structural problems of the capitalist market. Bokbuin was actively highlighted as a material that covered up and diluted them. In particular, the Bokbuin was an excellent material for setting ethical problems. Throughout the 1980s, this system of speech became more widespread and developed social influence. From some point on, Bokbuin has become a representative noun that symbolizes social problems and ethical decline, and it is still highly influential.

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