@article{ART002985373},
author={Hye-Jung Jun and Young-Kwan Lee},
title={A Study on the K-service Considering Homo Ludens in the Era of King JeongJo},
journal={Industry Promotion Research},
issn={2466-1139},
year={2023},
volume={8},
number={3},
pages={125-136},
doi={10.21186/IPR.2023.8.3.125}
TY - JOUR
AU - Hye-Jung Jun
AU - Young-Kwan Lee
TI - A Study on the K-service Considering Homo Ludens in the Era of King JeongJo
JO - Industry Promotion Research
PY - 2023
VL - 8
IS - 3
PB - Industrial Promotion Institute
SP - 125
EP - 136
SN - 2466-1139
AB - This study tried to establish a system of service paradigm by re-examining the Korean play culture through the people who play in the era of King Jeongjo and revealing the integration of modern service culture. The results of this study are as follows. First, King Jeongjo inspired the autonomy and creativity of the participants through the patronage of Changdeokgung Palace and led the renaissance era of Joseon as a creative play. The creative play of the service industry is reborn as a place of innovation that realizes development through a communicative intellectual network. Second, the 60th birthday Jin Chan-yeon and the aesthetics of slowness that evoke artistic play are the language of innovation that transcends language and culture. Artistic play becomes a channel of communication to share happiness with people around the world based on absolute beauty and aesthetic sensibility. Third, Jeongjo was a humanist in Joseon. This humanistic ideology leads to humanistic religion. K-service, which uses religious play as a medium, has a turning point towards healing and happiness as all participants in the service experience sacredness. There is an implication in that it pioneered a service culture by presenting a new paradigm by combining play and service, and laid the groundwork for building a unique area in global business.
KW - K-service;Homo Ludens;Healing properties of K-service;Religiosity of K-service;m·o·t
DO - 10.21186/IPR.2023.8.3.125
ER -
Hye-Jung Jun and Young-Kwan Lee. (2023). A Study on the K-service Considering Homo Ludens in the Era of King JeongJo. Industry Promotion Research, 8(3), 125-136.
Hye-Jung Jun and Young-Kwan Lee. 2023, "A Study on the K-service Considering Homo Ludens in the Era of King JeongJo", Industry Promotion Research, vol.8, no.3 pp.125-136. Available from: doi:10.21186/IPR.2023.8.3.125
Hye-Jung Jun, Young-Kwan Lee "A Study on the K-service Considering Homo Ludens in the Era of King JeongJo" Industry Promotion Research 8.3 pp.125-136 (2023) : 125.
Hye-Jung Jun, Young-Kwan Lee. A Study on the K-service Considering Homo Ludens in the Era of King JeongJo. 2023; 8(3), 125-136. Available from: doi:10.21186/IPR.2023.8.3.125
Hye-Jung Jun and Young-Kwan Lee. "A Study on the K-service Considering Homo Ludens in the Era of King JeongJo" Industry Promotion Research 8, no.3 (2023) : 125-136.doi: 10.21186/IPR.2023.8.3.125
Hye-Jung Jun; Young-Kwan Lee. A Study on the K-service Considering Homo Ludens in the Era of King JeongJo. Industry Promotion Research, 8(3), 125-136. doi: 10.21186/IPR.2023.8.3.125
Hye-Jung Jun; Young-Kwan Lee. A Study on the K-service Considering Homo Ludens in the Era of King JeongJo. Industry Promotion Research. 2023; 8(3) 125-136. doi: 10.21186/IPR.2023.8.3.125
Hye-Jung Jun, Young-Kwan Lee. A Study on the K-service Considering Homo Ludens in the Era of King JeongJo. 2023; 8(3), 125-136. Available from: doi:10.21186/IPR.2023.8.3.125
Hye-Jung Jun and Young-Kwan Lee. "A Study on the K-service Considering Homo Ludens in the Era of King JeongJo" Industry Promotion Research 8, no.3 (2023) : 125-136.doi: 10.21186/IPR.2023.8.3.125
