@article{ART003135835},
author={Fang Ji and FuXiang Wei},
title={The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={4},
pages={385-396},
doi={10.21186/IPR.2024.9.4.385}
TY - JOUR
AU - Fang Ji
AU - FuXiang Wei
TI - The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 4
PB - Industrial Promotion Institute
SP - 385
EP - 396
SN - 2466-1139
AB - Corporate social responsibility (CSR) has gained global attention, and in China, the real estate sector is now a focus of this societal concern. Despite being a key contributor to China’s economic growth, the industry’s CSR performance has been subpar. This thesis hypothesizes the relationships between CSR, attitude toward behavior, subjective norms, and consumer purchase intentions in real estate company. The research adopts a quantitative survey method, distributing questionnaires to collect data from consumers, followed by statistical analysis using regression analysis to test the proposed relationships. The findings confirm that CSR practices directly enhance consumer purchase intentions and indirectly influence them by improving attitude toward behavior and subjective norms. This suggests that in the current real estate market downturn, enhanced CSR efforts can boost company competitiveness and sustainability. Real estate firms should view CSR not just as a societal obligation but as a strategic tool for fostering consumer support and achieving long-term success.
KW - Real Estate;Corporate Social Responsibility;Consumer Purchase Intention;Attitude toward behavior;Subjective Norms
DO - 10.21186/IPR.2024.9.4.385
ER -
Fang Ji and FuXiang Wei. (2024). The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -. Industry Promotion Research, 9(4), 385-396.
Fang Ji and FuXiang Wei. 2024, "The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -", Industry Promotion Research, vol.9, no.4 pp.385-396. Available from: doi:10.21186/IPR.2024.9.4.385
Fang Ji, FuXiang Wei "The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -" Industry Promotion Research 9.4 pp.385-396 (2024) : 385.
Fang Ji, FuXiang Wei. The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -. 2024; 9(4), 385-396. Available from: doi:10.21186/IPR.2024.9.4.385
Fang Ji and FuXiang Wei. "The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -" Industry Promotion Research 9, no.4 (2024) : 385-396.doi: 10.21186/IPR.2024.9.4.385
Fang Ji; FuXiang Wei. The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -. Industry Promotion Research, 9(4), 385-396. doi: 10.21186/IPR.2024.9.4.385
Fang Ji; FuXiang Wei. The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -. Industry Promotion Research. 2024; 9(4) 385-396. doi: 10.21186/IPR.2024.9.4.385
Fang Ji, FuXiang Wei. The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -. 2024; 9(4), 385-396. Available from: doi:10.21186/IPR.2024.9.4.385
Fang Ji and FuXiang Wei. "The Effect of Social Responsibility of Real Estate company on Consumers' Purchase Intentions - Attitude Toward Behavior and Subjective Norms as parameters -" Industry Promotion Research 9, no.4 (2024) : 385-396.doi: 10.21186/IPR.2024.9.4.385
