@article{ART003231052},
author={Ah Ra Cho and Seung In Kim},
title={A Study on User Experience Factors of Instagram Augmented Reality Filters},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={3},
pages={137-146},
doi={10.21186/IPR.2025.10.3.137}
TY - JOUR
AU - Ah Ra Cho
AU - Seung In Kim
TI - A Study on User Experience Factors of Instagram Augmented Reality Filters
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 3
PB - Industrial Promotion Institute
SP - 137
EP - 146
SN - 2466-1139
AB - This study investigates the key user experience (UX) factors influencing user satisfaction with Instagram AR filters. A survey was conducted with 52 users, focusing on five UX dimensions: immersion, playfulness, self-expression, interactivity, and satisfaction. Descriptive statistics, correlation, and multiple regression analyses were performed. Results indicate that interactivity and playfulness showed the highest mean values and were most strongly correlated with satisfaction. All four UX factors significantly affected satisfaction, with interactivity and playfulness demonstrating the greatest explanatory power. The findings highlight the need for AR UX strategies that prioritize emotional engagement and expressive interaction beyond technical performance. This study offers empirical insights for emotion-centered UX design in future AR content development.
KW - Instagram;Augmented Reality;AR Filters;User Experience;UX Factors;Social Media UX
DO - 10.21186/IPR.2025.10.3.137
ER -
Ah Ra Cho and Seung In Kim. (2025). A Study on User Experience Factors of Instagram Augmented Reality Filters. Industry Promotion Research, 10(3), 137-146.
Ah Ra Cho and Seung In Kim. 2025, "A Study on User Experience Factors of Instagram Augmented Reality Filters", Industry Promotion Research, vol.10, no.3 pp.137-146. Available from: doi:10.21186/IPR.2025.10.3.137
Ah Ra Cho, Seung In Kim "A Study on User Experience Factors of Instagram Augmented Reality Filters" Industry Promotion Research 10.3 pp.137-146 (2025) : 137.
Ah Ra Cho, Seung In Kim. A Study on User Experience Factors of Instagram Augmented Reality Filters. 2025; 10(3), 137-146. Available from: doi:10.21186/IPR.2025.10.3.137
Ah Ra Cho and Seung In Kim. "A Study on User Experience Factors of Instagram Augmented Reality Filters" Industry Promotion Research 10, no.3 (2025) : 137-146.doi: 10.21186/IPR.2025.10.3.137
Ah Ra Cho; Seung In Kim. A Study on User Experience Factors of Instagram Augmented Reality Filters. Industry Promotion Research, 10(3), 137-146. doi: 10.21186/IPR.2025.10.3.137
Ah Ra Cho; Seung In Kim. A Study on User Experience Factors of Instagram Augmented Reality Filters. Industry Promotion Research. 2025; 10(3) 137-146. doi: 10.21186/IPR.2025.10.3.137
Ah Ra Cho, Seung In Kim. A Study on User Experience Factors of Instagram Augmented Reality Filters. 2025; 10(3), 137-146. Available from: doi:10.21186/IPR.2025.10.3.137
Ah Ra Cho and Seung In Kim. "A Study on User Experience Factors of Instagram Augmented Reality Filters" Industry Promotion Research 10, no.3 (2025) : 137-146.doi: 10.21186/IPR.2025.10.3.137
