@article{ART003263289},
author={Hyung-June Kim and Young Wook Seo},
title={How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={4},
pages={73-88},
doi={10.21186/IPR.2025.10.4.073}
TY - JOUR
AU - Hyung-June Kim
AU - Young Wook Seo
TI - How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 4
PB - Industrial Promotion Institute
SP - 73
EP - 88
SN - 2466-1139
AB - This study examined the effects of ChatGPT self-efficacy and characteristics on information-seeking behavior through performance expectancy and effort expectancy, and verified the moderating effect of ChatGPT interface concerns. The research model was validated using data collected through a survey of 300 office workers across various industries in Korea from August 5 to 14, 2025, with analysis conducted using SmartPLS. The main findings are as follows. First, ChatGPT self-efficacy had a significant effect on both effort expectancy and performance expectancy, with a particularly stronger influence on effort expectancy. Second, ChatGPT characteristics significantly influenced both performance expectancy and effort expectancy, with a greater effect on performance expectancy. Third, both performance expectancy and effort expectancy had significant effects on information-seeking behavior, confirming the mediating role of the technology acceptance model. Fourth, interface intrusion concerns significantly moderated the relationship between effort expectancy and information-seeking behavior, but the moderating effect with performance expectancy was not significant, confirming only a partial moderating effect. These findings suggest that enhancing users' self-efficacy and understanding of system characteristics is important when implementing generative AI, and that strategies to mitigate interface intrusion concerns are essential for effective utilization of ChatGPT.
KW - Self-Efficacy;Characteristics;Performance Expectancy;Effort Expectancy;Intrusiveness Concerns;Information-Seeking Behavior
DO - 10.21186/IPR.2025.10.4.073
ER -
Hyung-June Kim and Young Wook Seo. (2025). How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns. Industry Promotion Research, 10(4), 73-88.
Hyung-June Kim and Young Wook Seo. 2025, "How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns", Industry Promotion Research, vol.10, no.4 pp.73-88. Available from: doi:10.21186/IPR.2025.10.4.073
Hyung-June Kim, Young Wook Seo "How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns" Industry Promotion Research 10.4 pp.73-88 (2025) : 73.
Hyung-June Kim, Young Wook Seo. How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns. 2025; 10(4), 73-88. Available from: doi:10.21186/IPR.2025.10.4.073
Hyung-June Kim and Young Wook Seo. "How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns" Industry Promotion Research 10, no.4 (2025) : 73-88.doi: 10.21186/IPR.2025.10.4.073
Hyung-June Kim; Young Wook Seo. How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns. Industry Promotion Research, 10(4), 73-88. doi: 10.21186/IPR.2025.10.4.073
Hyung-June Kim; Young Wook Seo. How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns. Industry Promotion Research. 2025; 10(4) 73-88. doi: 10.21186/IPR.2025.10.4.073
Hyung-June Kim, Young Wook Seo. How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns. 2025; 10(4), 73-88. Available from: doi:10.21186/IPR.2025.10.4.073
Hyung-June Kim and Young Wook Seo. "How ChatGPT Self-Efficacy and User Characteristics Influence Information-Seeking Behavior via Performance and Effort Expectations: Moderating Role of Interface Concerns" Industry Promotion Research 10, no.4 (2025) : 73-88.doi: 10.21186/IPR.2025.10.4.073
