@article{ART003263339},
author={Da Woon Jeong and Seung In Kim},
title={Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service},
journal={Industry Promotion Research},
issn={2466-1139},
year={2025},
volume={10},
number={4},
pages={319-327},
doi={10.21186/IPR.2025.10.4.319}
TY - JOUR
AU - Da Woon Jeong
AU - Seung In Kim
TI - Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service
JO - Industry Promotion Research
PY - 2025
VL - 10
IS - 4
PB - Industrial Promotion Institute
SP - 319
EP - 327
SN - 2466-1139
AB - This study examines how users balance convenience and authenticity in hyper-personalized AI gift recommendation services, focusing on KakaoTalk Gift. Drawing on Kevin Maney’s trade-off theory and Holbrook & Hirschman’s theory of emotional consumer behavior, six key factors were identified: functional convenience, psychological authenticity, perceived technological intervention, user control, relational context sensitivity, and emotional responsiveness. A survey of 241 users and in-depth interviews with 10 participants revealed high satisfaction with convenience and control but lower sensitivity to relational and emotional aspects. Differences in AI recommendation acceptance between family and friends indicated a “paradox of intimacy,” while evaluations shifted by relationship type and context, showing a “conditional preference for convenience.” Findings highlight the need for AI gift services to integrate emotional and relational dimensions beyond technical efficiency.
KW - Hyper-personalization;AI Gift Recommendation;Convenience;Authenticity;Trade-off;KakaoTalk Gift
DO - 10.21186/IPR.2025.10.4.319
ER -
Da Woon Jeong and Seung In Kim. (2025). Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service. Industry Promotion Research, 10(4), 319-327.
Da Woon Jeong and Seung In Kim. 2025, "Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service", Industry Promotion Research, vol.10, no.4 pp.319-327. Available from: doi:10.21186/IPR.2025.10.4.319
Da Woon Jeong, Seung In Kim "Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service" Industry Promotion Research 10.4 pp.319-327 (2025) : 319.
Da Woon Jeong, Seung In Kim. Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service. 2025; 10(4), 319-327. Available from: doi:10.21186/IPR.2025.10.4.319
Da Woon Jeong and Seung In Kim. "Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service" Industry Promotion Research 10, no.4 (2025) : 319-327.doi: 10.21186/IPR.2025.10.4.319
Da Woon Jeong; Seung In Kim. Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service. Industry Promotion Research, 10(4), 319-327. doi: 10.21186/IPR.2025.10.4.319
Da Woon Jeong; Seung In Kim. Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service. Industry Promotion Research. 2025; 10(4) 319-327. doi: 10.21186/IPR.2025.10.4.319
Da Woon Jeong, Seung In Kim. Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service. 2025; 10(4), 319-327. Available from: doi:10.21186/IPR.2025.10.4.319
Da Woon Jeong and Seung In Kim. "Analysis of Convenience and Authenticity Perception in AI Hyper-Personalized Gift Recommendation Services: Focusing on KakaoTalk Gift Service" Industry Promotion Research 10, no.4 (2025) : 319-327.doi: 10.21186/IPR.2025.10.4.319
