@article{ART003302960},
author={Yong Ha Yoo and Seung In Kim},
title={A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={1},
pages={163-172},
doi={10.21186/IPR.2026.11.1.163}
TY - JOUR
AU - Yong Ha Yoo
AU - Seung In Kim
TI - A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 1
PB - Industrial Promotion Institute
SP - 163
EP - 172
SN - 2466-1139
AB - This study compares the impact of UI/UX factors and commerce characteristics on user satisfaction and behavioral intentions between Coupang, a leading e-commerce platform in South Korea, and Temu, a rapidly expanding global competitor. A survey was conducted among 123 adults (59 Coupang users, 64 Temu users) who had used both platforms within the past three months. UI/UX was evaluated using the System Usability Scale (SUS), while commerce characteristics were measured across four dimensions: pricing & promotions, shipping & logistics, payment & customer service, and membership. The findings indicate that Coupang’s strategy, which emphasizes shipping and customer service, leads to higher user satisfaction and stronger revisit intentions, while Temu’s promotion-driven strategy enhances recommendation likelihood. Comparative analysis reveals that Coupang consistently outperforms Temu across all satisfaction and behavioral intention variables, underscoring the distinct differentiation strategies employed by both platforms. These results highlight the importance of tailored strategic planning in e-commerce operations and suggest the necessity of customized approaches to enhance competitiveness.
KW - UI/UX;E-commerce Platform;User Satisfaction;Purchase Conversion;System Usability
DO - 10.21186/IPR.2026.11.1.163
ER -
Yong Ha Yoo and Seung In Kim. (2026). A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu. Industry Promotion Research, 11(1), 163-172.
Yong Ha Yoo and Seung In Kim. 2026, "A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu", Industry Promotion Research, vol.11, no.1 pp.163-172. Available from: doi:10.21186/IPR.2026.11.1.163
Yong Ha Yoo, Seung In Kim "A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu" Industry Promotion Research 11.1 pp.163-172 (2026) : 163.
Yong Ha Yoo, Seung In Kim. A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu. 2026; 11(1), 163-172. Available from: doi:10.21186/IPR.2026.11.1.163
Yong Ha Yoo and Seung In Kim. "A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu" Industry Promotion Research 11, no.1 (2026) : 163-172.doi: 10.21186/IPR.2026.11.1.163
Yong Ha Yoo; Seung In Kim. A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu. Industry Promotion Research, 11(1), 163-172. doi: 10.21186/IPR.2026.11.1.163
Yong Ha Yoo; Seung In Kim. A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu. Industry Promotion Research. 2026; 11(1) 163-172. doi: 10.21186/IPR.2026.11.1.163
Yong Ha Yoo, Seung In Kim. A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu. 2026; 11(1), 163-172. Available from: doi:10.21186/IPR.2026.11.1.163
Yong Ha Yoo and Seung In Kim. "A Comparative study on the Impact of UI/UX and Commerce Characteristics on User Satisfaction and Purchase Conversion in E-commerce Platforms : Focusing on Coupang and Temu" Industry Promotion Research 11, no.1 (2026) : 163-172.doi: 10.21186/IPR.2026.11.1.163
