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A Comparative Study on Character-Based User Experience in English Learning Applications: Focusing on Duolingo and Malhaevoc

  • Industry Promotion Research
  • Abbr : IPR
  • 2026, 11(1), pp.223~231
  • DOI : 10.21186/IPR.2026.11.1.223
  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : June 17, 2025
  • Accepted : January 7, 2026
  • Published : January 31, 2026

Hee Eun Youn 1 Seung In Kim 1

1홍익대학교

Accredited

ABSTRACT

The purpose of this study is to investigate the influence of character elements on user experience in English learning applications and to propose design directions for future applications. For this study, Peter Moville’s honeycomb model was reconstructed, and both a survey and in-depth interviews were conducted with eight male and female users who had used “Duolingo” and “MalhaeVoca” for more than three months. The analysis revealed two key findings. First, both applications utilize characters to stimulate learning motivation and visual interest. Second, three major improvement directions were identified for character-based UX design: enhancing accessibility, expanding emotional interaction features, and increasing user customization options. This study is academically significant in that it goes beyond a function-oriented analysis by offering a multi-dimensional exploration of character-based user experiences grounded in real user perceptions. Practically, it provides useful implicaitons for the character design of English learning applications.

Citation status

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