@article{ART003302977},
author={Ja Hyang Hong and Seung In Kim},
title={The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={1},
pages={279-285},
doi={10.21186/IPR.2026.11.1.279}
TY - JOUR
AU - Ja Hyang Hong
AU - Seung In Kim
TI - The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 1
PB - Industrial Promotion Institute
SP - 279
EP - 285
SN - 2466-1139
AB - This study investigates the structural relationships among spatial characteristics of pop-up stores, consumers’ IP loyalty, and their effects on visitors’ immersion, satisfaction, and brand attitude, focusing on character IP pop-up stores that have emerged as a key marketing trend. A survey was conducted with 225 consumers who had visited character IP pop-up stores. The results show that, first, differentiation and temporality most strongly influenced visitors’ spatial immersion among spatial characteristics. Second, IP loyalty directly affected both spatial immersion and user satisfaction, serving as a critical variable. Third, spatial immersion positively influenced brand attitude through the mediation of user satisfaction. This study empirically demonstrates that pop-up store performance is determined by spatial presentation and IP loyalty, and practically suggests the integration of differentiated spatial strategies with fandom-centered marketing.
KW - Character IP;Pop-up Store;Experiential Marketing;Spatial Immersion;Brand Attitude
DO - 10.21186/IPR.2026.11.1.279
ER -
Ja Hyang Hong and Seung In Kim. (2026). The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude. Industry Promotion Research, 11(1), 279-285.
Ja Hyang Hong and Seung In Kim. 2026, "The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude", Industry Promotion Research, vol.11, no.1 pp.279-285. Available from: doi:10.21186/IPR.2026.11.1.279
Ja Hyang Hong, Seung In Kim "The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude" Industry Promotion Research 11.1 pp.279-285 (2026) : 279.
Ja Hyang Hong, Seung In Kim. The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude. 2026; 11(1), 279-285. Available from: doi:10.21186/IPR.2026.11.1.279
Ja Hyang Hong and Seung In Kim. "The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude" Industry Promotion Research 11, no.1 (2026) : 279-285.doi: 10.21186/IPR.2026.11.1.279
Ja Hyang Hong; Seung In Kim. The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude. Industry Promotion Research, 11(1), 279-285. doi: 10.21186/IPR.2026.11.1.279
Ja Hyang Hong; Seung In Kim. The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude. Industry Promotion Research. 2026; 11(1) 279-285. doi: 10.21186/IPR.2026.11.1.279
Ja Hyang Hong, Seung In Kim. The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude. 2026; 11(1), 279-285. Available from: doi:10.21186/IPR.2026.11.1.279
Ja Hyang Hong and Seung In Kim. "The Impact of Experiential Factors in Character IP Pop-up Stores on User Satisfaction and Brand Attitude" Industry Promotion Research 11, no.1 (2026) : 279-285.doi: 10.21186/IPR.2026.11.1.279
