@article{ART003303050},
author={Meng Zhang and Jaehyung Bark},
title={The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={1},
pages={483-495},
doi={10.21186/IPR.2026.11.1.483}
TY - JOUR
AU - Meng Zhang
AU - Jaehyung Bark
TI - The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 1
PB - Industrial Promotion Institute
SP - 483
EP - 495
SN - 2466-1139
AB - This study investigates the impact of real estate tax reform expectations on residents' consumption willingness and its underlying psychological mechanism through the lens of mental accounting theory. The research targets a sample of urban homeowners in China, who possess direct financial sensitivity to such policy changes. A stratified random sampling method was employed, categorizing cities by their level of economic development, with data collected via an online survey platform. Statistical analyses included reliability tests (Cronbach's α), exploratory and confirmatory factor analyses (EFA/CFA), path analysis using partial least squares structural equation modeling (PLS-SEM), and bootstrapping for mediation effect testing. Valid survey data from 400 residents reveal that real estate tax reform expectations not only directly suppress consumption willingness but also exert an indirect negative effect by heightening the "salience of the housing account." This finding fully elucidates the mediating transmission pathway of "policy signal → psychological cognition → behavioral decision." The findings emphasize the critical importance of proactive expectation management in the policymaking process and provide empirical support for designing equitable tax reforms that minimize adverse shocks to household consumption.
KW - Real Estate Tax Reform Expectations;Consumption Willingness;Mental Accounting;Manufacturing;Housing Account Salience;Behavioral Public Finance
DO - 10.21186/IPR.2026.11.1.483
ER -
Meng Zhang and Jaehyung Bark. (2026). The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience. Industry Promotion Research, 11(1), 483-495.
Meng Zhang and Jaehyung Bark. 2026, "The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience", Industry Promotion Research, vol.11, no.1 pp.483-495. Available from: doi:10.21186/IPR.2026.11.1.483
Meng Zhang, Jaehyung Bark "The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience" Industry Promotion Research 11.1 pp.483-495 (2026) : 483.
Meng Zhang, Jaehyung Bark. The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience. 2026; 11(1), 483-495. Available from: doi:10.21186/IPR.2026.11.1.483
Meng Zhang and Jaehyung Bark. "The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience" Industry Promotion Research 11, no.1 (2026) : 483-495.doi: 10.21186/IPR.2026.11.1.483
Meng Zhang; Jaehyung Bark. The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience. Industry Promotion Research, 11(1), 483-495. doi: 10.21186/IPR.2026.11.1.483
Meng Zhang; Jaehyung Bark. The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience. Industry Promotion Research. 2026; 11(1) 483-495. doi: 10.21186/IPR.2026.11.1.483
Meng Zhang, Jaehyung Bark. The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience. 2026; 11(1), 483-495. Available from: doi:10.21186/IPR.2026.11.1.483
Meng Zhang and Jaehyung Bark. "The Impact of Real Estate Tax Reform Expectations on Residents' Consumption Willingness: A Study on the Mediating Effect of Housing Account Salience" Industry Promotion Research 11, no.1 (2026) : 483-495.doi: 10.21186/IPR.2026.11.1.483
