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A Study on the Sociocultural Significance and Industrial Implications of Post-human Discourse in Cultural Content in the AI ​​Era

  • Industry Promotion Research
  • Abbr : IPR
  • 2026, 11(2), pp.251~260
  • DOI : 10.21186/IPR.2026.11.2.251
  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : March 31, 2026
  • Accepted : April 21, 2026
  • Published : April 30, 2026

Hye Kyung Lee 1

1건양대학교

Accredited

ABSTRACT

The purpose of this study is to analyze posthuman discourse appearing in cultural content against the backdrop of the development of generative artificial intelligence, and to examine the sociocultural and industrial implications of the changing relationship between humans and AI. Generative AI participates in the content production process, expanding the creative subject from a human-centered model to a human-AI collaborative structure, and shifting the criteria for evaluating content value from creator-centered to experience-centered. As a result, cultural content functions as a medium that reflects and disseminates these changes. The emergence of AI, which is increasingly resembling humanity, raises the discourse of the times of 'posthuman' to the AI society. For example, the emergence of AI in cultural content, reflecting collaboration between humans and artificial intelligence from an industrial perspective, demonstrates a new paradigm shift entirely different from the previous century. Therefore, cultural content in the age of AI functions as a core domain that reconstructs and defines the relationship between humans and technology, demanding a new rethinking of human identity and the meaning of content creation within post-human conditions.

Citation status

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