@article{ART003335454},
author={Yujin Lee and Seung In Kim},
title={A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={2},
pages={275-286},
doi={10.21186/IPR.2026.11.2.275}
TY - JOUR
AU - Yujin Lee
AU - Seung In Kim
TI - A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 2
PB - Industrial Promotion Institute
SP - 275
EP - 286
SN - 2466-1139
AB - This study addresses the growing challenges faced by older adults living alone in a rapidly aging society. It examines how product-centered social design influences their quality of life (QoL). The study also investigates whether a co-prosperity campaign strategy moderates this relationship. A hypothetical dementia-prevention application and AI speaker were introduced as social design interventions. These interventions were visually presented to simulate realistic product interaction. Data were collected from 207 adults aged 60 and above in Seoul and Gyeong-gi Province. Exploratory factor analysis and reliability testing were conducted to validate the measurement constructs. Moderation analysis was performed using PROCESS Macro (Model 1). The results indicate that product-centered social design has a significant positive effect on QoL. Co-prosperity campaign strategy also showed a significant independent positive effect. However, the interaction effect between the two variables was not statistically significant. The findings suggest that design innovation and community participation function as complementary yet independent pathways for enhancing well-being in aging populations.
KW - Product-Centered Social Design;Co-Prosperity Campaign Strategy;Dementia Prevention;AI Speaker;Quality of Life;Social Capital;Aging Society
DO - 10.21186/IPR.2026.11.2.275
ER -
Yujin Lee and Seung In Kim. (2026). A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone. Industry Promotion Research, 11(2), 275-286.
Yujin Lee and Seung In Kim. 2026, "A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone", Industry Promotion Research, vol.11, no.2 pp.275-286. Available from: doi:10.21186/IPR.2026.11.2.275
Yujin Lee, Seung In Kim "A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone" Industry Promotion Research 11.2 pp.275-286 (2026) : 275.
Yujin Lee, Seung In Kim. A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone. 2026; 11(2), 275-286. Available from: doi:10.21186/IPR.2026.11.2.275
Yujin Lee and Seung In Kim. "A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone" Industry Promotion Research 11, no.2 (2026) : 275-286.doi: 10.21186/IPR.2026.11.2.275
Yujin Lee; Seung In Kim. A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone. Industry Promotion Research, 11(2), 275-286. doi: 10.21186/IPR.2026.11.2.275
Yujin Lee; Seung In Kim. A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone. Industry Promotion Research. 2026; 11(2) 275-286. doi: 10.21186/IPR.2026.11.2.275
Yujin Lee, Seung In Kim. A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone. 2026; 11(2), 275-286. Available from: doi:10.21186/IPR.2026.11.2.275
Yujin Lee and Seung In Kim. "A Product-Centered Social Design Approach and Co-Prosperity Campaign Strategy for Older Adults Living Alone" Industry Promotion Research 11, no.2 (2026) : 275-286.doi: 10.21186/IPR.2026.11.2.275
