@article{ART003335489},
author={Miku Takeuchi and Seung In Kim},
title={A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={2},
pages={297-306},
doi={10.21186/IPR.2026.11.2.297}
TY - JOUR
AU - Miku Takeuchi
AU - Seung In Kim
TI - A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 2
PB - Industrial Promotion Institute
SP - 297
EP - 306
SN - 2466-1139
AB - This study compares dark pattern and ethical transparency UX designs to examine their effects on cognitive effort, brand trust, and recommendation intention. While prior research has emphasized the negative impact of dark patterns, direct comparisons with ethical transparency remain limited. To address this gap, an experiment simulating subscription cancellation was conducted with 134 participants, using t-tests and regression analysis. The results show: first, dark pattern conditions elicited higher inducement perception than ethical transparency; second, no significant differences were found in cognitive effort, brand trust, or recommendation intention; third, cognitive effort negatively affected recommendation intention. These findings suggest that UX design outcomes are shaped more by users’ cognitive processes than by design type itself, highlighting the need to balance ethical considerations with efficiency in UX practice.
KW - Dark Patterns;Ethical UX Design;Cognitive Effort;Brand Trust;Recommendation Intention;UX Ethics
DO - 10.21186/IPR.2026.11.2.297
ER -
Miku Takeuchi and Seung In Kim. (2026). A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention. Industry Promotion Research, 11(2), 297-306.
Miku Takeuchi and Seung In Kim. 2026, "A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention", Industry Promotion Research, vol.11, no.2 pp.297-306. Available from: doi:10.21186/IPR.2026.11.2.297
Miku Takeuchi, Seung In Kim "A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention" Industry Promotion Research 11.2 pp.297-306 (2026) : 297.
Miku Takeuchi, Seung In Kim. A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention. 2026; 11(2), 297-306. Available from: doi:10.21186/IPR.2026.11.2.297
Miku Takeuchi and Seung In Kim. "A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention" Industry Promotion Research 11, no.2 (2026) : 297-306.doi: 10.21186/IPR.2026.11.2.297
Miku Takeuchi; Seung In Kim. A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention. Industry Promotion Research, 11(2), 297-306. doi: 10.21186/IPR.2026.11.2.297
Miku Takeuchi; Seung In Kim. A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention. Industry Promotion Research. 2026; 11(2) 297-306. doi: 10.21186/IPR.2026.11.2.297
Miku Takeuchi, Seung In Kim. A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention. 2026; 11(2), 297-306. Available from: doi:10.21186/IPR.2026.11.2.297
Miku Takeuchi and Seung In Kim. "A Comparative Study of Dark Patterns and Ethical Transparent UX Design: Relationships among Cognitive Effort, Brand Trust, and Recommendation Intention" Industry Promotion Research 11, no.2 (2026) : 297-306.doi: 10.21186/IPR.2026.11.2.297
