@article{ART003367480},
author={Choi Hana and Kim Seung In},
title={Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={3},
pages={251-262},
doi={10.21186/IPR.2026.11.3.251}
TY - JOUR
AU - Choi Hana
AU - Kim Seung In
TI - Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 3
PB - Industrial Promotion Institute
SP - 251
EP - 262
SN - 2466-1139
AB - This study examines whether information chunking and visual signaling effects operate equivalently in micro-text environments, using Kakao Notification Talk onboarding messages. A 2 × 2 between-subjects design manipulating chunking (low/high) and visual priority (low/high) was conducted online in a first recruitment wave from April 25 to 28, 2026, followed by a supplementary wave on May 12, 2026, yielding a final analytic sample of 125 KakaoTalk users. Primary measures were recall accuracy and NASA-TLX cognitive load; secondary measures included confidence, calibration gap, stimulus dwell time, and quiz response time. No significant main effects or interactions emerged; condition D (high-chunking/high-priority) showed the numerically most negative pattern across the four key indicators, while Kakao usage frequency and prior edtech experience were unrelated to accuracy. These findings indicate that message length, exposure time, and one-shot processing function as boundary conditions for information hierarchy design, and the study proposes landing-page-based information separation, staged onboarding, and modular messaging as follow-up hypotheses.
KW - Micro-text;Information Hierarchy Design;Cognitive Load;KakaoTalk;Onboarding Message
DO - 10.21186/IPR.2026.11.3.251
ER -
Choi Hana and Kim Seung In. (2026). Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services. Industry Promotion Research, 11(3), 251-262.
Choi Hana and Kim Seung In. 2026, "Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services", Industry Promotion Research, vol.11, no.3 pp.251-262. Available from: doi:10.21186/IPR.2026.11.3.251
Choi Hana, Kim Seung In "Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services" Industry Promotion Research 11.3 pp.251-262 (2026) : 251.
Choi Hana, Kim Seung In. Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services. 2026; 11(3), 251-262. Available from: doi:10.21186/IPR.2026.11.3.251
Choi Hana and Kim Seung In. "Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services" Industry Promotion Research 11, no.3 (2026) : 251-262.doi: 10.21186/IPR.2026.11.3.251
Choi Hana; Kim Seung In. Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services. Industry Promotion Research, 11(3), 251-262. doi: 10.21186/IPR.2026.11.3.251
Choi Hana; Kim Seung In. Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services. Industry Promotion Research. 2026; 11(3) 251-262. doi: 10.21186/IPR.2026.11.3.251
Choi Hana, Kim Seung In. Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services. 2026; 11(3), 251-262. Available from: doi:10.21186/IPR.2026.11.3.251
Choi Hana and Kim Seung In. "Effect of Information Hierarchy Design on User Cognitive Load in Micro-text Environments: An Experimental Study of Kakao Notification Talk Onboarding Messages in Remote Education Services" Industry Promotion Research 11, no.3 (2026) : 251-262.doi: 10.21186/IPR.2026.11.3.251
