@article{ART003367481},
author={Kwon Min-Ji and Kim Seung In},
title={The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control},
journal={Industry Promotion Research},
issn={2466-1139},
year={2026},
volume={11},
number={3},
pages={263-270},
doi={10.21186/IPR.2026.11.3.263}
TY - JOUR
AU - Kwon Min-Ji
AU - Kim Seung In
TI - The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control
JO - Industry Promotion Research
PY - 2026
VL - 11
IS - 3
PB - Industrial Promotion Institute
SP - 263
EP - 270
SN - 2466-1139
AB - This study analyzed the effect of AI chatbot memory features on user privacy concerns and trust. An online survey was conducted from May 2 to May 15, 2026, with 110 participants, using paired-samples t-tests, SEM-based mediation analysis, and simple linear regression. The results were as follows. First, memory features increased user trust while simultaneously raising privacy concerns significantly. Second, social presence partially mediated the relationship between memory features and trust. Third, privacy concerns had a significant negative effect on continuance intention, and providing user control reduced privacy concerns while increasing trust. This study confirms the importance of user control in AI chatbot design and suggests directions for designing services that balance privacy protection and trust formation. The findings of this study suggest that they can serve as a foundation for developing practical interface design strategies, such as functions for reviewing and deleting stored information
KW - AI Chatbot;Memory Features;User Trust;Privacy Concerns;Social Presence;Privacy Calculus Theory;User Control
DO - 10.21186/IPR.2026.11.3.263
ER -
Kwon Min-Ji and Kim Seung In. (2026). The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control. Industry Promotion Research, 11(3), 263-270.
Kwon Min-Ji and Kim Seung In. 2026, "The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control", Industry Promotion Research, vol.11, no.3 pp.263-270. Available from: doi:10.21186/IPR.2026.11.3.263
Kwon Min-Ji, Kim Seung In "The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control" Industry Promotion Research 11.3 pp.263-270 (2026) : 263.
Kwon Min-Ji, Kim Seung In. The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control. 2026; 11(3), 263-270. Available from: doi:10.21186/IPR.2026.11.3.263
Kwon Min-Ji and Kim Seung In. "The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control" Industry Promotion Research 11, no.3 (2026) : 263-270.doi: 10.21186/IPR.2026.11.3.263
Kwon Min-Ji; Kim Seung In. The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control. Industry Promotion Research, 11(3), 263-270. doi: 10.21186/IPR.2026.11.3.263
Kwon Min-Ji; Kim Seung In. The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control. Industry Promotion Research. 2026; 11(3) 263-270. doi: 10.21186/IPR.2026.11.3.263
Kwon Min-Ji, Kim Seung In. The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control. 2026; 11(3), 263-270. Available from: doi:10.21186/IPR.2026.11.3.263
Kwon Min-Ji and Kim Seung In. "The Effect of AI Chatbot Memory Features on Privacy Concerns and Trust: The Roles of Social Presence and User Control" Industry Promotion Research 11, no.3 (2026) : 263-270.doi: 10.21186/IPR.2026.11.3.263
