@article{ART002459931},
author={Mi-Jung Bok and Park Na Eun},
title={The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2019},
volume={24},
number={4},
pages={177-183},
doi={10.9708/jksci.2019.24.04.177}
TY - JOUR
AU - Mi-Jung Bok
AU - Park Na Eun
TI - The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival
JO - Journal of The Korea Society of Computer and Information
PY - 2019
VL - 24
IS - 4
PB - The Korean Society Of Computer And Information
SP - 177
EP - 183
SN - 1598-849X
AB - The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis.
The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife 's housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.
KW - Behavior intention;Passive behavior intention;Aggressive behavior intention;Behavior attitude;Subjective norms
DO - 10.9708/jksci.2019.24.04.177
ER -
Mi-Jung Bok and Park Na Eun. (2019). The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival. Journal of The Korea Society of Computer and Information, 24(4), 177-183.
Mi-Jung Bok and Park Na Eun. 2019, "The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival", Journal of The Korea Society of Computer and Information, vol.24, no.4 pp.177-183. Available from: doi:10.9708/jksci.2019.24.04.177
Mi-Jung Bok, Park Na Eun "The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival" Journal of The Korea Society of Computer and Information 24.4 pp.177-183 (2019) : 177.
Mi-Jung Bok, Park Na Eun. The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival. 2019; 24(4), 177-183. Available from: doi:10.9708/jksci.2019.24.04.177
Mi-Jung Bok and Park Na Eun. "The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival" Journal of The Korea Society of Computer and Information 24, no.4 (2019) : 177-183.doi: 10.9708/jksci.2019.24.04.177
Mi-Jung Bok; Park Na Eun. The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival. Journal of The Korea Society of Computer and Information, 24(4), 177-183. doi: 10.9708/jksci.2019.24.04.177
Mi-Jung Bok; Park Na Eun. The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival. Journal of The Korea Society of Computer and Information. 2019; 24(4) 177-183. doi: 10.9708/jksci.2019.24.04.177
Mi-Jung Bok, Park Na Eun. The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival. 2019; 24(4), 177-183. Available from: doi:10.9708/jksci.2019.24.04.177
Mi-Jung Bok and Park Na Eun. "The Effect of Behavior Attitude and Subjective Norms on Behavior Intention in Food Festival" Journal of The Korea Society of Computer and Information 24, no.4 (2019) : 177-183.doi: 10.9708/jksci.2019.24.04.177
