@article{ART003258751},
author={Sol-Mi Moon and Bo-A Rhee},
title={A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2025},
volume={30},
number={10},
pages={91-103}
TY - JOUR
AU - Sol-Mi Moon
AU - Bo-A Rhee
TI - A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data
JO - Journal of The Korea Society of Computer and Information
PY - 2025
VL - 30
IS - 10
PB - The Korean Society Of Computer And Information
SP - 91
EP - 103
SN - 1598-849X
AB - This study represents a convergent research methodology integrating arts management and technology, analyzing visitor experiences of 《Blooming Hwarot: Bridal Robes of the Joseon Royal Court》through topic modeling and image recognition. Text mining of Instagram posts with TF-IDF and LDA was applied to identify both objective information (exhibition title, theme, location) and subjective responses, including storytelling on restoration, curatorial elements, and expressions of admiration and beauty. The LDA results show that visitors emphasize the cultural value and conservation of the hwarot. Image analysis, using Google Cloud Vision API and Word2Vec, extracts 39,335 labels, categorized into eleven thematic groups. Fashion groups have the highest label frequencies, while Exhibition accounts for the largest proportion across the dataset.
KW - 《Blooming Hwarot: Bridal Robes of the Joseon Royal Court》;Hybrid Exhibition;;Integrated methodology of Arts Management and Technology;Topic Modeling;Image Analysis
DO -
UR -
ER -
Sol-Mi Moon and Bo-A Rhee. (2025). A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data. Journal of The Korea Society of Computer and Information, 30(10), 91-103.
Sol-Mi Moon and Bo-A Rhee. 2025, "A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data", Journal of The Korea Society of Computer and Information, vol.30, no.10 pp.91-103.
Sol-Mi Moon, Bo-A Rhee "A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data" Journal of The Korea Society of Computer and Information 30.10 pp.91-103 (2025) : 91.
Sol-Mi Moon, Bo-A Rhee. A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data. 2025; 30(10), 91-103.
Sol-Mi Moon and Bo-A Rhee. "A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data" Journal of The Korea Society of Computer and Information 30, no.10 (2025) : 91-103.
Sol-Mi Moon; Bo-A Rhee. A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data. Journal of The Korea Society of Computer and Information, 30(10), 91-103.
Sol-Mi Moon; Bo-A Rhee. A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data. Journal of The Korea Society of Computer and Information. 2025; 30(10) 91-103.
Sol-Mi Moon, Bo-A Rhee. A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data. 2025; 30(10), 91-103.
Sol-Mi Moon and Bo-A Rhee. "A Multi-Method Approach to Analyzing Museum Exhibition Experiences: Topic Modeling and Image Analysis of Instagram Data" Journal of The Korea Society of Computer and Information 30, no.10 (2025) : 91-103.
