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@article{ART002216784},
author={Lee Sunro and Jiyeon Choi},
title={A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification},
journal={Journal of Regional Studies and Development},
issn={1738-3846},
year={2017},
volume={26},
number={1},
pages={39-64}

TY - JOUR
AU - Lee Sunro
AU - Jiyeon Choi
TI - A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification
JO - Journal of Regional Studies and Development
PY - 2017
VL - 26
IS - 1
PB - Institute for Poverty Alleviation and International Development: IPAID
SP - 39
EP - 64
SN - 1738-3846
AB - Domestic living co-operatives have experienced both the market growth opportunities by expanding their product portfolios and the threat by penetration of existing big box retailers into the environmental products. Under this mixed market condition a strong commitment of co-operatives’ members to their co-operative activities would be a critical factor for sustainability of living co-operatives. This study, hence, explores the factors influencing the continuous relationship between living co-operatives and their consumers based on the social identity theory and brand authenticity. Results can be summarized as follow: First, brand authenticity plays important roles in increasing consumers' trust and engagement. Second, engagement shows a significant impact on maintaining brand loyalty as much as trust does. Third, brand identification also directly influences the consumers' loyalty in the living co-operatives.
KW - Authenticity;Brand identification;Sustainability;Cooperative;Living co-operatives;Engagement;Trust
DO -
UR -
ER -

Lee Sunro and Jiyeon Choi. (2017). A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification. Journal of Regional Studies and Development, 26(1), 39-64.

Lee Sunro and Jiyeon Choi. 2017, "A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification", Journal of Regional Studies and Development, vol.26, no.1 pp.39-64.

Lee Sunro, Jiyeon Choi "A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification" Journal of Regional Studies and Development 26.1 pp.39-64 (2017) : 39.

Lee Sunro, Jiyeon Choi. A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification. 2017; 26(1), 39-64.

Lee Sunro and Jiyeon Choi. "A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification" Journal of Regional Studies and Development 26, no.1 (2017) : 39-64.

Lee Sunro; Jiyeon Choi. A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification. Journal of Regional Studies and Development, 26(1), 39-64.

Lee Sunro; Jiyeon Choi. A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification. Journal of Regional Studies and Development. 2017; 26(1) 39-64.

Lee Sunro, Jiyeon Choi. A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification. 2017; 26(1), 39-64.

Lee Sunro and Jiyeon Choi. "A study on a sustainability of living cooperative association: Focusing on perceived authenticity and brand identification" Journal of Regional Studies and Development 26, no.1 (2017) : 39-64.