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@article{ART002212268},
author={Yeyun Choi and GIYEONG KIM},
title={A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library},
journal={Journal of the Korean Biblia Society for Library and Information Science},
issn={1229-2435},
year={2017},
volume={28},
number={1},
pages={143-165},
doi={10.14699/kbiblia.2017.28.1.143}

TY - JOUR
AU - Yeyun Choi
AU - GIYEONG KIM
TI - A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library
JO - Journal of the Korean Biblia Society for Library and Information Science
PY - 2017
VL - 28
IS - 1
PB - Journal Of The Korean Biblia Society For Library And Information Science
SP - 143
EP - 165
SN - 1229-2435
AB - This study aims to examine the effect of students’ library after-school activities on the students and the school library from a marketing perspective and to recommend marketing strategies for school libraries. For the purpose, a questionnaire survey was conducted at nine middle schools in Seoul and Gyeonggi Province, and a series of statistical analyses with the survey data was performed in order for hypothesis testing. The results suggest that the effects of the school library marketing including customer loyalty were influenced by the student assistants’ activities such as internal and experiential marketing factors. Furthermore, the activities of student library assistants can be linked to word-of-mouth marketing. Based on the results, ways to use student assistants in school library marketing are suggested.
KW - School Library;School Library Marketing;Student Assistants;User Loyalty;Library Marketing
DO - 10.14699/kbiblia.2017.28.1.143
ER -

Yeyun Choi and GIYEONG KIM. (2017). A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library. Journal of the Korean Biblia Society for Library and Information Science, 28(1), 143-165.

Yeyun Choi and GIYEONG KIM. 2017, "A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library", Journal of the Korean Biblia Society for Library and Information Science, vol.28, no.1 pp.143-165. Available from: doi:10.14699/kbiblia.2017.28.1.143

Yeyun Choi, GIYEONG KIM "A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library" Journal of the Korean Biblia Society for Library and Information Science 28.1 pp.143-165 (2017) : 143.

Yeyun Choi, GIYEONG KIM. A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library. 2017; 28(1), 143-165. Available from: doi:10.14699/kbiblia.2017.28.1.143

Yeyun Choi and GIYEONG KIM. "A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library" Journal of the Korean Biblia Society for Library and Information Science 28, no.1 (2017) : 143-165.doi: 10.14699/kbiblia.2017.28.1.143

Yeyun Choi; GIYEONG KIM. A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library. Journal of the Korean Biblia Society for Library and Information Science, 28(1), 143-165. doi: 10.14699/kbiblia.2017.28.1.143

Yeyun Choi; GIYEONG KIM. A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library. Journal of the Korean Biblia Society for Library and Information Science. 2017; 28(1) 143-165. doi: 10.14699/kbiblia.2017.28.1.143

Yeyun Choi, GIYEONG KIM. A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library. 2017; 28(1), 143-165. Available from: doi:10.14699/kbiblia.2017.28.1.143

Yeyun Choi and GIYEONG KIM. "A Study on the Marketing Effectiveness of the Student Assistants Activities in the School Library" Journal of the Korean Biblia Society for Library and Information Science 28, no.1 (2017) : 143-165.doi: 10.14699/kbiblia.2017.28.1.143