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A Study on the Customized Services of University Libraries According to MBTI Personality Types of College Students

  • Journal of the Korean Biblia Society for Library and Information Science
  • 2019, 30(4), pp.91-114
  • DOI : 10.14699/kbiblia.2019.30.4.091
  • Publisher : Journal Of The Korean Biblia Society For Library And Information Science
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : November 18, 2019
  • Accepted : December 16, 2019
  • Published : December 30, 2019

Woojung Kwak 1 Younghee Noh 2 Inja Ahn 3 Jingjing Zhang 4

1
2건국대학교
3동원대학교
4건국대학교 문헌정보학과

Accredited

ABSTRACT

This study intends to classify the users by the MBTI personality type and investigate and analyze information resources and services of library preferred by personality type. Towards this end, we have surveyed the K University students on their personality types and preferred resources and services, and also attempted to explore the possibility of providing customized information services of university libraries according to the MBTI personality type based on the results. As a result of the study, it turned out that there was a significant difference in the preference of digital contents type in the analysis of the data type preference and the quadrant type through the analysis of attitude index type from validating the difference between data / information source and service preference according to the MBTI type. The analysis of 16 types of personality also demonstrated a significant difference in the perception of digital contents. Accordingly, In order to provide services for data and digital contents suitable for personality types in university libraries, it should be preceded by collecting MBTI personality type data for users in the library. After that, when a user requests a reference information service from a library, or requests a book or information, it is necessary to provide a form-specific service or provide a content-specific service.

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