@article{ART002790817},
author={Munsil Kang and Kim, Seonghee},
title={A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic},
journal={Journal of the Korean Biblia Society for Library and Information Science},
issn={1229-2435},
year={2021},
volume={32},
number={4},
pages={189-212},
doi={10.14699/kbiblia.2021.32.4.189}
TY - JOUR
AU - Munsil Kang
AU - Kim, Seonghee
TI - A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic
JO - Journal of the Korean Biblia Society for Library and Information Science
PY - 2021
VL - 32
IS - 4
PB - Journal Of The Korean Biblia Society For Library And Information Science
SP - 189
EP - 212
SN - 1229-2435
AB - The purpose of this study is to analyze an usage behavior for the public library website through web traffic. For this purpose, using Google Analytics and growth hacking technique, the data of A public library website log was analyzed for three months from August 1, 2021 to October 31, 2021. As a result of the study, the young age group of 18-24 years old and 25-34 years old recorded a high rate of new member registration, & it was found that the inflow rate through SNS was high for external inflows. As a result of analysis for the access rate by time, it was found that the time with the highest inflow rate was between 10 am and 11 am both on Wednesday and Friday. As a access channel, the access rate using mobile (64.90%) was quite high, but at the same time, the bounce rate (27.20%) was higher than the average (24.93%), & the rate of duration time (4 minutes 33 seconds) was lower than thee average (5 minutes 22 seconds). Finally, it was found that the utilization rate of reading program events and online book curation service, which the library focuses on producing and promoting, is very low. These research results can be used as basic data for future improvement of public library websites.
KW - Public libraries;Website;Web traffic;Google analytics;Growth hacking
DO - 10.14699/kbiblia.2021.32.4.189
ER -
Munsil Kang and Kim, Seonghee. (2021). A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic. Journal of the Korean Biblia Society for Library and Information Science, 32(4), 189-212.
Munsil Kang and Kim, Seonghee. 2021, "A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic", Journal of the Korean Biblia Society for Library and Information Science, vol.32, no.4 pp.189-212. Available from: doi:10.14699/kbiblia.2021.32.4.189
Munsil Kang, Kim, Seonghee "A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic" Journal of the Korean Biblia Society for Library and Information Science 32.4 pp.189-212 (2021) : 189.
Munsil Kang, Kim, Seonghee. A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic. 2021; 32(4), 189-212. Available from: doi:10.14699/kbiblia.2021.32.4.189
Munsil Kang and Kim, Seonghee. "A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic" Journal of the Korean Biblia Society for Library and Information Science 32, no.4 (2021) : 189-212.doi: 10.14699/kbiblia.2021.32.4.189
Munsil Kang; Kim, Seonghee. A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic. Journal of the Korean Biblia Society for Library and Information Science, 32(4), 189-212. doi: 10.14699/kbiblia.2021.32.4.189
Munsil Kang; Kim, Seonghee. A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic. Journal of the Korean Biblia Society for Library and Information Science. 2021; 32(4) 189-212. doi: 10.14699/kbiblia.2021.32.4.189
Munsil Kang, Kim, Seonghee. A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic. 2021; 32(4), 189-212. Available from: doi:10.14699/kbiblia.2021.32.4.189
Munsil Kang and Kim, Seonghee. "A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic" Journal of the Korean Biblia Society for Library and Information Science 32, no.4 (2021) : 189-212.doi: 10.14699/kbiblia.2021.32.4.189
