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A Study on the Usage Behavior of Public Library Website through an Analysis of Web Traffic

  • Journal of the Korean Biblia Society for Library and Information Science
  • 2021, 32(4), pp.189-212
  • DOI : 10.14699/kbiblia.2021.32.4.189
  • Publisher : Journal Of The Korean Biblia Society For Library And Information Science
  • Research Area : Interdisciplinary Studies > Library and Information Science
  • Received : November 27, 2021
  • Accepted : December 15, 2021
  • Published : December 30, 2021

Munsil Kang 1 Kim, Seonghee 2

1중앙대학교 대학원
2중앙대학교

Accredited

ABSTRACT

The purpose of this study is to analyze an usage behavior for the public library website through web traffic. For this purpose, using Google Analytics and growth hacking technique, the data of A public library website log was analyzed for three months from August 1, 2021 to October 31, 2021. As a result of the study, the young age group of 18-24 years old and 25-34 years old recorded a high rate of new member registration, & it was found that the inflow rate through SNS was high for external inflows. As a result of analysis for the access rate by time, it was found that the time with the highest inflow rate was between 10 am and 11 am both on Wednesday and Friday. As a access channel, the access rate using mobile (64.90%) was quite high, but at the same time, the bounce rate (27.20%) was higher than the average (24.93%), & the rate of duration time (4 minutes 33 seconds) was lower than thee average (5 minutes 22 seconds). Finally, it was found that the utilization rate of reading program events and online book curation service, which the library focuses on producing and promoting, is very low. These research results can be used as basic data for future improvement of public library websites.

Citation status

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