@article{ART003132730},
author={Jiang Nan and YoungSook Lee},
title={A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-},
journal={Journal of Internet of Things and Convergence},
issn={2466-0078},
year={2024},
volume={10},
number={5},
pages={139-147}
TY - JOUR
AU - Jiang Nan
AU - YoungSook Lee
TI - A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-
JO - Journal of Internet of Things and Convergence
PY - 2024
VL - 10
IS - 5
PB - The Korea Internet of Things Society
SP - 139
EP - 147
SN - 2466-0078
AB - Currently, fashion consumption is gradually increasing among female consumers, and fashion consumption behavior is affected by many factors. The purpose of this study is to analyze Chinese female college students' physical satisfaction and self-efficacy to find out and analyze how they affect appearance management behavior and fashion consumption behavior, thereby providing information for fashion-related industries marketing strategies and new product development. This study distributed a questionnaire to female college students, and the collected 713 copies were subjected to empirical analysis using SPSS 26.0 and AMOS 26.0. The analysis results are as follows. First, body satisfaction was found to have a positive effect on self-efficacy. Second, body satisfaction was found to have a positive effect on appearance management behavior. Third, self-efficacy was found to have a positive effect on appearance management behavior. Fourth, as a result of the analysis of the effect of appearance management behavior on fashion consumption behavior, it was found that appearance management behavior had a positive effect on ostentatious consumption, impulsive consumption, and practical consumption.
KW - Body Satisfaction;Self-efficacy;Appearance Management Behavior;Fashion Consumption Behavior;Consumption Type
DO -
UR -
ER -
Jiang Nan and YoungSook Lee. (2024). A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-. Journal of Internet of Things and Convergence, 10(5), 139-147.
Jiang Nan and YoungSook Lee. 2024, "A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-", Journal of Internet of Things and Convergence, vol.10, no.5 pp.139-147.
Jiang Nan, YoungSook Lee "A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-" Journal of Internet of Things and Convergence 10.5 pp.139-147 (2024) : 139.
Jiang Nan, YoungSook Lee. A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-. 2024; 10(5), 139-147.
Jiang Nan and YoungSook Lee. "A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-" Journal of Internet of Things and Convergence 10, no.5 (2024) : 139-147.
Jiang Nan; YoungSook Lee. A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-. Journal of Internet of Things and Convergence, 10(5), 139-147.
Jiang Nan; YoungSook Lee. A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-. Journal of Internet of Things and Convergence. 2024; 10(5) 139-147.
Jiang Nan, YoungSook Lee. A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-. 2024; 10(5), 139-147.
Jiang Nan and YoungSook Lee. "A Study on the Effect of Body Satisfaction and Self-efficacy on Appearance Management Behavior and Fashion Consumption Behavior -Focusing on Female College Students in the Dalian Region of China-" Journal of Internet of Things and Convergence 10, no.5 (2024) : 139-147.
