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The Effect of Perceived Value and Enjoyment of Dance Performance Experience(4Es) on Reuse Intentio

  • Journal of Internet of Things and Convergence
  • Abbr : JKIOTS
  • 2025, 11(1), pp.77-86
  • Publisher : The Korea Internet of Things Society
  • Research Area : Engineering > Computer Science > Internet Information Processing
  • Received : December 31, 2024
  • Accepted : February 14, 2025
  • Published : February 28, 2025

SeoYoung 1

1조선대학교

Accredited

ABSTRACT

The purpose of this study is to analyze the impact of the 4Es elements of dance performance experiences on audience-perceived value and fun perception and to examine how these perceptions influence the intention to reuse. The research method involved conducting a survey from June 1 to June 30, 2024, and a total of 347 responses were used for the study. For data analysis, validity analysis, reliability analysis, descriptive statistical analysis, direct effect analysis, Bootstrap test, and Sobel test were performed. The research results are as follows. First, dance performance experiences were found to influence perceived value, and dance performance experiences were also found to influence fun perception. Second, perceived value in dance performances was found to influence fun perception. Third, fun perception in dance performances was found to influence the intention to reuse. Fourth, in the relationship between dance performance experiences and the intention to reuse, an indirect effect was found through perceived value and fun perception. Fifth, fun perception was confirmed to have a mediating effect in the relationship between dance performance experiences and the intention to reuse. By proposing measures to enhance the public accessibility of dance performances, this study aims to contribute to the growth of the related industry and improve market competitiveness by planning differentiated performances that reflect audience expectations and preferences.

Citation status

* References for papers published after 2023 are currently being built.