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A Study on Case Analysis and Construction Situation of KBS Internet Broadcasting

  • Journal of Knowledge Information Technology and Systems
  • Abbr : JKITS
  • 2012, 7(3), pp.1-6
  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Published : June 30, 2012

Jaehyeon An 1 Se-Yul Lee 1

1청운대학교

Accredited

ABSTRACT

3 terrestrial Broadcasting's internet service began in mid 1990. SBS has established in 1999 an internet subsidiary. Other broadcasters began also to establish subsidiary company. Broadcasters were seeking to establish their own business areas by awareness of parent company and by taking advantage of content. But the immediate challenge was to secure revenue model. In this study want to analyze growth process of KBS Internet broadcasting. The future development of the Internet to broadcast what the necessary conditions to evaluate projected. With this study, late broadcaster's Internet business strategy is expected to be present.

Citation status

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