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@article{ART001679112},
author={Sung Ho Ha and 권은경 and Hyunsun Park and Kwang Hyuk Im},
title={A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2012},
volume={7},
number={3},
pages={59-77}

TY - JOUR
AU - Sung Ho Ha
AU - 권은경
AU - Hyunsun Park
AU - Kwang Hyuk Im
TI - A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism
JO - Journal of Knowledge Information Technology and Systems
PY - 2012
VL - 7
IS - 3
PB - Korea Knowledge Information Technology Society
SP - 59
EP - 77
SN - 1975-7700
AB - Internet telephony market is growing continuously and is being emphasized as a substitution for PSTN market. Telecommunication companies and Vendors make an effort to get into internet telephony market, which is regarded as a blue ocean to boost the telecommunication market in a long-term stagnation. In this regard, we need to understand traditional telephone customer churn and transition intention to internet telephony. To fulfill this purpose, this study builds a customer churn analysis model based on a method of data mining. This study conduct clustering(TwoStep, K-means) and uses c5.0, neural nets, and support vector machine to develop prediction models. The results of this study will provide useful insights to manage customer churn and retention.
KW - Internet Telephony;Transition intention;Data mining;Clustering Prediction
DO -
UR -
ER -

Sung Ho Ha, 권은경, Hyunsun Park and Kwang Hyuk Im. (2012). A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism. Journal of Knowledge Information Technology and Systems, 7(3), 59-77.

Sung Ho Ha, 권은경, Hyunsun Park and Kwang Hyuk Im. 2012, "A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism", Journal of Knowledge Information Technology and Systems, vol.7, no.3 pp.59-77.

Sung Ho Ha, 권은경, Hyunsun Park, Kwang Hyuk Im "A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism" Journal of Knowledge Information Technology and Systems 7.3 pp.59-77 (2012) : 59.

Sung Ho Ha, 권은경, Hyunsun Park, Kwang Hyuk Im. A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism. 2012; 7(3), 59-77.

Sung Ho Ha, 권은경, Hyunsun Park and Kwang Hyuk Im. "A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism" Journal of Knowledge Information Technology and Systems 7, no.3 (2012) : 59-77.

Sung Ho Ha; 권은경; Hyunsun Park; Kwang Hyuk Im. A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism. Journal of Knowledge Information Technology and Systems, 7(3), 59-77.

Sung Ho Ha; 권은경; Hyunsun Park; Kwang Hyuk Im. A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism. Journal of Knowledge Information Technology and Systems. 2012; 7(3) 59-77.

Sung Ho Ha, 권은경, Hyunsun Park, Kwang Hyuk Im. A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism. 2012; 7(3), 59-77.

Sung Ho Ha, 권은경, Hyunsun Park and Kwang Hyuk Im. "A Study for Customer Switching Intentions to Internet Telephony by Using Data Mining Mechanism" Journal of Knowledge Information Technology and Systems 7, no.3 (2012) : 59-77.