@article{ART001782278},
author={Chung, Young-Soo and Jung, Chul Ho},
title={The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2013},
volume={8},
number={3},
pages={47-56}
TY - JOUR
AU - Chung, Young-Soo
AU - Jung, Chul Ho
TI - The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model
JO - Journal of Knowledge Information Technology and Systems
PY - 2013
VL - 8
IS - 3
PB - Korea Knowledge Information Technology Society
SP - 47
EP - 56
SN - 1975-7700
AB - Smart-phone has rapidly emerged as a major convergence device changing the private and public processes and communication pattern of users worldwide. The primary purpose of this study is to identify the factors affecting the smart-phone user’s behavior intention and use behavior. To this end, this study has established the conceptual research model by adding the concept of a playfulness based on the UTAUT model proposed by Venkatech et al.(2003). A total 385 usable survey responses of smart-phone users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, performance expectancy, social influence, and playfulness have a positive influence upon behavioral intention, however, effort expectancy has not a significant influence upon behavioral intention. Secondly, facilitating conditions have a positive influence upon use behavior. Thirdly, behavioral intention has a positive influence upon use behavior. Based on these results, managerial and theoretical implications are discussed, and further research issues are suggested.
KW - Smart-Phone;Extended UTAUT Model;Playfulness;Behavioral Intention;Use Behavior
DO -
UR -
ER -
Chung, Young-Soo and Jung, Chul Ho. (2013). The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model. Journal of Knowledge Information Technology and Systems, 8(3), 47-56.
Chung, Young-Soo and Jung, Chul Ho. 2013, "The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model", Journal of Knowledge Information Technology and Systems, vol.8, no.3 pp.47-56.
Chung, Young-Soo, Jung, Chul Ho "The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model" Journal of Knowledge Information Technology and Systems 8.3 pp.47-56 (2013) : 47.
Chung, Young-Soo, Jung, Chul Ho. The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model. 2013; 8(3), 47-56.
Chung, Young-Soo and Jung, Chul Ho. "The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model" Journal of Knowledge Information Technology and Systems 8, no.3 (2013) : 47-56.
Chung, Young-Soo; Jung, Chul Ho. The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model. Journal of Knowledge Information Technology and Systems, 8(3), 47-56.
Chung, Young-Soo; Jung, Chul Ho. The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model. Journal of Knowledge Information Technology and Systems. 2013; 8(3) 47-56.
Chung, Young-Soo, Jung, Chul Ho. The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model. 2013; 8(3), 47-56.
Chung, Young-Soo and Jung, Chul Ho. "The Influence Factors of the User’s Behavioral Intention and Use Behavior in Smart-Phone: Focused on the Extension of UTAUT Model" Journal of Knowledge Information Technology and Systems 8, no.3 (2013) : 47-56.
