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@article{ART001903008},
author={JUNG DUK HWA and Jung, Chul Ho},
title={The Effects of Perceived Risk on Trust and Loyalty in Open Markets},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2014},
volume={9},
number={4},
pages={455-463}

TY - JOUR
AU - JUNG DUK HWA
AU - Jung, Chul Ho
TI - The Effects of Perceived Risk on Trust and Loyalty in Open Markets
JO - Journal of Knowledge Information Technology and Systems
PY - 2014
VL - 9
IS - 4
PB - Korea Knowledge Information Technology Society
SP - 455
EP - 463
SN - 1975-7700
AB - The major purpose of this study investigate the effects of perceived risk on trust and loyalty in open market. Based on the relevant literature reviews, this study posits five characteristics of economic risk, time loss risk, psychological risk, privacy risk, and performance risk as perceived risk, and established a research model include 2 factors such as trust and loyalty to measure performance in open market. 214 customers of the open market survey data have been collected and analyzed based on the structural equation model method. The results of this study are summarized as follows. Firstly, four perceived risk characteristics of economic risk, psychological risk, privacy risk, and performance risk are significantly positive effect on trust. Secondly, trust is significantly related to loyalty in open markets.
KW - Open Markets;Perceived Risks;Trust;Loyalty;Performances
DO -
UR -
ER -

JUNG DUK HWA and Jung, Chul Ho. (2014). The Effects of Perceived Risk on Trust and Loyalty in Open Markets. Journal of Knowledge Information Technology and Systems, 9(4), 455-463.

JUNG DUK HWA and Jung, Chul Ho. 2014, "The Effects of Perceived Risk on Trust and Loyalty in Open Markets", Journal of Knowledge Information Technology and Systems, vol.9, no.4 pp.455-463.

JUNG DUK HWA, Jung, Chul Ho "The Effects of Perceived Risk on Trust and Loyalty in Open Markets" Journal of Knowledge Information Technology and Systems 9.4 pp.455-463 (2014) : 455.

JUNG DUK HWA, Jung, Chul Ho. The Effects of Perceived Risk on Trust and Loyalty in Open Markets. 2014; 9(4), 455-463.

JUNG DUK HWA and Jung, Chul Ho. "The Effects of Perceived Risk on Trust and Loyalty in Open Markets" Journal of Knowledge Information Technology and Systems 9, no.4 (2014) : 455-463.

JUNG DUK HWA; Jung, Chul Ho. The Effects of Perceived Risk on Trust and Loyalty in Open Markets. Journal of Knowledge Information Technology and Systems, 9(4), 455-463.

JUNG DUK HWA; Jung, Chul Ho. The Effects of Perceived Risk on Trust and Loyalty in Open Markets. Journal of Knowledge Information Technology and Systems. 2014; 9(4) 455-463.

JUNG DUK HWA, Jung, Chul Ho. The Effects of Perceived Risk on Trust and Loyalty in Open Markets. 2014; 9(4), 455-463.

JUNG DUK HWA and Jung, Chul Ho. "The Effects of Perceived Risk on Trust and Loyalty in Open Markets" Journal of Knowledge Information Technology and Systems 9, no.4 (2014) : 455-463.