Suitability of Empathic Reaction Interfaces on Facebook: A Study of Korean Users (페이스북 공감 리액션 인터페이스 디자인의 적합성 평가: 국내사용자 중심으로)

Jae-Young Kwak (곽재영); Lee Ju-Hwan (이주환)

Suitability of Empathic Reaction Interfaces on Facebook: A Study of Korean Users

Journal of Knowledge Information Technology and Systems
Abbr : JKITS
2016, 11(5), pp.467-474
Publisher : Korea Knowledge Information Technology Society
Research Area : Interdisciplinary Studies > Interdisciplinary Research
Published : October 31, 2016

Jae-Young Kwak ¹, Lee Ju-Hwan ¹

¹서울미디어대학원대학교

Accredited

ABSTRACT

The major social networking service 'Facebook' enabled empathic expressions for communication through the 'Like' button as well as it expanded expressions between people online and offline. As of late, Facebook has launched the new interfaces for empathic reactions in order to enrich empathic communication. Empathic reactions refer to the Emoji interface which is made up of letters and images that signify emotions. In the present study, empirical investigation for usage behaviors and suitability of empathetic reactions based on Facebook's design principle was implemented and the results were analyzed to see if domestic Facebook-users are able to display enriched empathic expressions. The results showed first it to be possible to clearly distinguish emotions as particular emotions. Second, for the concern of difficulty understanding a certain emotion due to inappropriately expressed animation effects of emotion responses, the results showed the animation effect of 'Wow' reaction was an inappropriate emotion. Third, in understanding the suitability of emotion labels for images that display applicable emotions, the results showed 'Love' and 'Wow' reactions were not accepted as suitable emotion labels. These results are meaningful in a way that they provide grounds for design directions to improve towards the empathic reaction interface, which is optimized for the domestic Facebook users' emotions based on regional emotion expression attributes.

KEYWORDS

Social network services, Facebook, Empathic reactions, Empathic communication, Emotion

Citation status

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