@article{ART002339116},
author={조래을},
title={A Study on the Continuous Use Intention of the Facebook Platform},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2018},
volume={13},
number={2},
pages={241-250},
doi={10.34163/jkits.2018.13.2.006}
TY - JOUR
AU - 조래을
TI - A Study on the Continuous Use Intention of the Facebook Platform
JO - Journal of Knowledge Information Technology and Systems
PY - 2018
VL - 13
IS - 2
PB - Korea Knowledge Information Technology Society
SP - 241
EP - 250
SN - 1975-7700
AB - The industry has entered a new era since Apple announced the first smartphone in the United States in 2007. With the convenience and accessibility of portability, smartphones have become the foundation of new networks, not phones. This has led to a new leap forward in social network services, and in particular, the rapid growth of SNS, such as Facebook, Instagram, and Cacao, has created a virtuous cycle structure in which various businesses are created. In this study, we investigate what factors affect users in using Facebook platform. The empirical study applying the extended technology acceptance model that extended the fun variables to the technology acceptance model centered on the perceived ease of use and perceived usefulness will be of practical help to the platform builder. The results of this study suggest that perceived ease of use and fun factors affect the intention of continuous use. On the other hand, perceived usefulness was excluded from the influence factors. This suggests that the Facebook platform is limited to the direct business of social network services and that it is not yet a useful step to expand various businesses as a platform. The perceived ease of use and fun factor were both significant for perceived usefulness and persistent intention to use.
KW - ETAM;Facebook;Fun;Platform;Play;Social platform
DO - 10.34163/jkits.2018.13.2.006
ER -
조래을. (2018). A Study on the Continuous Use Intention of the Facebook Platform. Journal of Knowledge Information Technology and Systems, 13(2), 241-250.
조래을. 2018, "A Study on the Continuous Use Intention of the Facebook Platform", Journal of Knowledge Information Technology and Systems, vol.13, no.2 pp.241-250. Available from: doi:10.34163/jkits.2018.13.2.006
조래을 "A Study on the Continuous Use Intention of the Facebook Platform" Journal of Knowledge Information Technology and Systems 13.2 pp.241-250 (2018) : 241.
조래을. A Study on the Continuous Use Intention of the Facebook Platform. 2018; 13(2), 241-250. Available from: doi:10.34163/jkits.2018.13.2.006
조래을. "A Study on the Continuous Use Intention of the Facebook Platform" Journal of Knowledge Information Technology and Systems 13, no.2 (2018) : 241-250.doi: 10.34163/jkits.2018.13.2.006
조래을. A Study on the Continuous Use Intention of the Facebook Platform. Journal of Knowledge Information Technology and Systems, 13(2), 241-250. doi: 10.34163/jkits.2018.13.2.006
조래을. A Study on the Continuous Use Intention of the Facebook Platform. Journal of Knowledge Information Technology and Systems. 2018; 13(2) 241-250. doi: 10.34163/jkits.2018.13.2.006
조래을. A Study on the Continuous Use Intention of the Facebook Platform. 2018; 13(2), 241-250. Available from: doi:10.34163/jkits.2018.13.2.006
조래을. "A Study on the Continuous Use Intention of the Facebook Platform" Journal of Knowledge Information Technology and Systems 13, no.2 (2018) : 241-250.doi: 10.34163/jkits.2018.13.2.006
