@article{ART002537525},
author={Kim, Kwang-hyun and Dong-Gil Oh},
title={A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2019},
volume={14},
number={6},
pages={703-710},
doi={10.34163/jkits.2019.14.6.013}
TY - JOUR
AU - Kim, Kwang-hyun
AU - Dong-Gil Oh
TI - A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines
JO - Journal of Knowledge Information Technology and Systems
PY - 2019
VL - 14
IS - 6
PB - Korea Knowledge Information Technology Society
SP - 703
EP - 710
SN - 1975-7700
AB - In this study, domestic application companies are saturated, and foreign application companies such as Utube, Twitter, Hotelscombine, and Twitch TV are penetrating into the domestic market. On the other hand, domestic companies are not focusing on quality improvement and new business, but focusing on marketing and advertising. One way to overcome this is to pioneer new overseas markets. In developed countries such as the US, Japan, and Europe, there are many market demands, but there are many competitors. Smartphone performance is rising sharply in Southeast Asia in 2019, but the number of applications in use is less than half of those in developed countries on average. Philippine application market is expected to be higher than competitors in other Southeast Asian markets but because it speaks English, it is not difficult to enter the Philippine application market. The study also revealed why domestic application companies should enter overseas markets to find new customers. This study analyzed the cases of domestic application companies failing and successfully entering overseas markets. In addition, by analyzing the infrastructure and utilization of the Philippines in terms of the app industry, we propose strategies for domestic companies to enter the Philippines application market more easily and safely.
KW - Philippines application market;Philippines app market;Pera swipe;Philippines smartphone infrastructure;Philippines application startup;Overseas app market
DO - 10.34163/jkits.2019.14.6.013
ER -
Kim, Kwang-hyun and Dong-Gil Oh. (2019). A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines. Journal of Knowledge Information Technology and Systems, 14(6), 703-710.
Kim, Kwang-hyun and Dong-Gil Oh. 2019, "A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines", Journal of Knowledge Information Technology and Systems, vol.14, no.6 pp.703-710. Available from: doi:10.34163/jkits.2019.14.6.013
Kim, Kwang-hyun, Dong-Gil Oh "A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines" Journal of Knowledge Information Technology and Systems 14.6 pp.703-710 (2019) : 703.
Kim, Kwang-hyun, Dong-Gil Oh. A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines. 2019; 14(6), 703-710. Available from: doi:10.34163/jkits.2019.14.6.013
Kim, Kwang-hyun and Dong-Gil Oh. "A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines" Journal of Knowledge Information Technology and Systems 14, no.6 (2019) : 703-710.doi: 10.34163/jkits.2019.14.6.013
Kim, Kwang-hyun; Dong-Gil Oh. A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines. Journal of Knowledge Information Technology and Systems, 14(6), 703-710. doi: 10.34163/jkits.2019.14.6.013
Kim, Kwang-hyun; Dong-Gil Oh. A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines. Journal of Knowledge Information Technology and Systems. 2019; 14(6) 703-710. doi: 10.34163/jkits.2019.14.6.013
Kim, Kwang-hyun, Dong-Gil Oh. A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines. 2019; 14(6), 703-710. Available from: doi:10.34163/jkits.2019.14.6.013
Kim, Kwang-hyun and Dong-Gil Oh. "A Study on the Strategy of Korean Companies to Enter the Overseas App Market through the Cases in the Philippines" Journal of Knowledge Information Technology and Systems 14, no.6 (2019) : 703-710.doi: 10.34163/jkits.2019.14.6.013
