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Measures to Increase Export of Small and Medium Businesses to the EU Market Using the Korean Wave and FTA Special Regulations

  • Journal of Knowledge Information Technology and Systems
  • Abbr : JKITS
  • 2020, 15(5), pp.703-709
  • DOI : 10.34163/jkits.2020.15.5.013
  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : July 27, 2020
  • Accepted : October 13, 2020
  • Published : October 31, 2020

Gwan-Hee Lee 1 Kim, Kwang-hyun 1

1한국교통대학교

Accredited

ABSTRACT

Korea's total exports to small and medium-sized enterprises account for about 70 percent of the FTA's exports to other countries, but most of them are made in Asia, and the proportion to Europe is relatively small. Meanwhile, The prosperity of the cultural contents industry due to the popularity of the Korean Wave has the economic ripple effect of increasing Korea's exports of consumer goods. This means that consumption of the same cultural products increases the cultural proximity between the regions, thereby promoting trade by increasing preference for consumer goods that involve tastes in the selection. Through this, it is expected that Korea's small and medium-sized enterprises will be able to increase their relatively low exports to Europe. As interest in K-pop and Korean broadcasting is growing in Europe, consumer goods such as cosmetics and food are likely to become promising export items to Europe. To take advantage of these opportunities effectively, efforts will be needed to link related products with the Korean Wave content in each field. In this paper, I suggest ways to increase marketing effects and even utilize 'FTA' special regulations for European market by organizing promising items due to the Korean Wave as a set.

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