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E-Commerce Market Governance Strategy

  • Journal of Knowledge Information Technology and Systems
  • Abbr : JKITS
  • 2020, 15(5), pp.731-738
  • DOI : 10.34163/jkits.2020.15.5.016
  • Publisher : Korea Knowledge Information Technology Society
  • Research Area : Interdisciplinary Studies > Interdisciplinary Research
  • Received : July 28, 2020
  • Accepted : October 13, 2020
  • Published : October 31, 2020

Kim, Kwang-hyun 1,  Seung-Hui Kang 1

1한국교통대학교

Accredited

ABSTRACT

In this study, We study the market dominance strategy of e-commerce. The Internet has mad changes in the commercial environment faster than ever before. So the development of e-commerce through the Internet directly leads to changes in commodity sales platforms. As the market embraced the Internet, the Internet shopping mall developed, and mobile shopping was created as it became possible to sell goods on mobile devices. This paper contains information on the market size and status of e-commerce and provides comparative analysis of the strategies of Coupang and WeMakePrice, the largest social commerce in Korea. This paper contains information on the market size and status of e-commerce and provides comparative analysis of the strategies of Coupang and WeMakePrice, the largest social commerce in Korea. It is hard to conclude that anyone is doing better, but it is clear that both social commerce are doing better in the e-commerce market. Although the e-commerce market is currently saturated, it is likely to be more extreme than degenerate. Comparing the two social commerce, there are some strategic similarities, such as collaboration with other brands and diversification of the number of categories, but Coupang has a clear difference in that it focuses on “fast delivery” and WemakePrice focuses on “price special prices.”

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