@article{ART002640802},
author={Kim, Kwang-hyun and Seung-Hui Kang},
title={E-Commerce Market Governance Strategy},
journal={Journal of Knowledge Information Technology and Systems},
issn={1975-7700},
year={2020},
volume={15},
number={5},
pages={731-738},
doi={10.34163/jkits.2020.15.5.016}
TY - JOUR
AU - Kim, Kwang-hyun
AU - Seung-Hui Kang
TI - E-Commerce Market Governance Strategy
JO - Journal of Knowledge Information Technology and Systems
PY - 2020
VL - 15
IS - 5
PB - Korea Knowledge Information Technology Society
SP - 731
EP - 738
SN - 1975-7700
AB - In this study, We study the market dominance strategy of e-commerce. The Internet has mad changes in the commercial environment faster than ever before. So the development of e-commerce through the Internet directly leads to changes in commodity sales platforms. As the market embraced the Internet, the Internet shopping mall developed, and mobile shopping was created as it became possible to sell goods on mobile devices. This paper contains information on the market size and status of e-commerce and provides comparative analysis of the strategies of Coupang and WeMakePrice, the largest social commerce in Korea. This paper contains information on the market size and status of e-commerce and provides comparative analysis of the strategies of Coupang and WeMakePrice, the largest social commerce in Korea. It is hard to conclude that anyone is doing better, but it is clear that both social commerce are doing better in the e-commerce market. Although the e-commerce market is currently saturated, it is likely to be more extreme than degenerate. Comparing the two social commerce, there are some strategic similarities, such as collaboration with other brands and diversification of the number of categories, but Coupang has a clear difference in that it focuses on “fast delivery” and WemakePrice focuses on “price special prices.”
KW - e-commerce;Market dominance strategy;Online shopping mall;Marketing;a change in merchandise sales
DO - 10.34163/jkits.2020.15.5.016
ER -
Kim, Kwang-hyun and Seung-Hui Kang. (2020). E-Commerce Market Governance Strategy. Journal of Knowledge Information Technology and Systems, 15(5), 731-738.
Kim, Kwang-hyun and Seung-Hui Kang. 2020, "E-Commerce Market Governance Strategy", Journal of Knowledge Information Technology and Systems, vol.15, no.5 pp.731-738. Available from: doi:10.34163/jkits.2020.15.5.016
Kim, Kwang-hyun, Seung-Hui Kang "E-Commerce Market Governance Strategy" Journal of Knowledge Information Technology and Systems 15.5 pp.731-738 (2020) : 731.
Kim, Kwang-hyun, Seung-Hui Kang. E-Commerce Market Governance Strategy. 2020; 15(5), 731-738. Available from: doi:10.34163/jkits.2020.15.5.016
Kim, Kwang-hyun and Seung-Hui Kang. "E-Commerce Market Governance Strategy" Journal of Knowledge Information Technology and Systems 15, no.5 (2020) : 731-738.doi: 10.34163/jkits.2020.15.5.016
Kim, Kwang-hyun; Seung-Hui Kang. E-Commerce Market Governance Strategy. Journal of Knowledge Information Technology and Systems, 15(5), 731-738. doi: 10.34163/jkits.2020.15.5.016
Kim, Kwang-hyun; Seung-Hui Kang. E-Commerce Market Governance Strategy. Journal of Knowledge Information Technology and Systems. 2020; 15(5) 731-738. doi: 10.34163/jkits.2020.15.5.016
Kim, Kwang-hyun, Seung-Hui Kang. E-Commerce Market Governance Strategy. 2020; 15(5), 731-738. Available from: doi:10.34163/jkits.2020.15.5.016
Kim, Kwang-hyun and Seung-Hui Kang. "E-Commerce Market Governance Strategy" Journal of Knowledge Information Technology and Systems 15, no.5 (2020) : 731-738.doi: 10.34163/jkits.2020.15.5.016