This paper aims at analyzing the characteristics of real estate asset management strategies, and examining factors influencing them. Under these research purpose, questionnaire survey is done and binary logistic regression model is used as a research method. The main results of this study are as follows. Firstly, questionnaire survey results show that respondents prefer expansion of real estate strategy as total asset allocation strategy, and prefer high risk-high return strategy, expansion of local region strategy, expansion of profitable real estate strategy, and diversification strategy of regions and sectors as real estate asset management strategy. Secondly, results of binomial logistic regression analysis show that age, gender, marriage status, household income, main income type, wealth and characteristics of holding real estate are factors influencing each real estate asset management strategies. Especially, age, gender, and household income are key factors influencing a number of real estate asset management strategies.