@article{ART001913372},
author={우철민 and Gyo-Eon Shim},
title={A Study on Consumer Preference to Develop Multi-complex Commercial Buildings},
journal={Korea Real Estate Review},
issn={2092-5395},
year={2014},
volume={24},
number={3},
pages={63-74}
TY - JOUR
AU - 우철민
AU - Gyo-Eon Shim
TI - A Study on Consumer Preference to Develop Multi-complex Commercial Buildings
JO - Korea Real Estate Review
PY - 2014
VL - 24
IS - 3
PB - korea real estate research institute
SP - 63
EP - 74
SN - 2092-5395
AB - Commercial complex is a facility that through the long-term operation of a commercial facility that includes various layers use, issue a profit. Thus, unlike the sales business, to operate in the long term, it is necessary to accurately analyze the cause of consumer preferences. From this point of view, in this study, it is intended to provide the basic data needed to develop and to investigate the cause of the preference of various consumer to use the commercial complex.
Configure the AHP questionnaire to investigate the previous studies and related commercial facilities existing, preferred factors, was conducted a survey targeting the general user. Including up to architectural elements in particular, were analyzed how comfort physical whether have a significant impact on the consumer. The results of the analysis, it is determined the role of the tenant is large to the success of the commercial complex priority factor is displayed in the order multiplex movie theater, large mass merchandisers, department stores. On the other hand, architectural elements, it is found that does not play a major role.
KW - multi-complex commercial buildings;analytic hierarchy process;consumer preference
DO -
UR -
ER -
우철민 and Gyo-Eon Shim. (2014). A Study on Consumer Preference to Develop Multi-complex Commercial Buildings. Korea Real Estate Review, 24(3), 63-74.
우철민 and Gyo-Eon Shim. 2014, "A Study on Consumer Preference to Develop Multi-complex Commercial Buildings", Korea Real Estate Review, vol.24, no.3 pp.63-74.
우철민, Gyo-Eon Shim "A Study on Consumer Preference to Develop Multi-complex Commercial Buildings" Korea Real Estate Review 24.3 pp.63-74 (2014) : 63.
우철민, Gyo-Eon Shim. A Study on Consumer Preference to Develop Multi-complex Commercial Buildings. 2014; 24(3), 63-74.
우철민 and Gyo-Eon Shim. "A Study on Consumer Preference to Develop Multi-complex Commercial Buildings" Korea Real Estate Review 24, no.3 (2014) : 63-74.
우철민; Gyo-Eon Shim. A Study on Consumer Preference to Develop Multi-complex Commercial Buildings. Korea Real Estate Review, 24(3), 63-74.
우철민; Gyo-Eon Shim. A Study on Consumer Preference to Develop Multi-complex Commercial Buildings. Korea Real Estate Review. 2014; 24(3) 63-74.
우철민, Gyo-Eon Shim. A Study on Consumer Preference to Develop Multi-complex Commercial Buildings. 2014; 24(3), 63-74.
우철민 and Gyo-Eon Shim. "A Study on Consumer Preference to Develop Multi-complex Commercial Buildings" Korea Real Estate Review 24, no.3 (2014) : 63-74.
