KJCKorea
Journal Central

@article{ART001763411},
author={김선철 and Byeongjun Rhim and Baek, Sung-Joon},
title={A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process},
journal={Korea Real Estate Review},
issn={2092-5395},
year={2013},
volume={23},
number={1},
pages={197-221}

TY - JOUR
AU - 김선철
AU - Byeongjun Rhim
AU - Baek, Sung-Joon
TI - A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process
JO - Korea Real Estate Review
PY - 2013
VL - 23
IS - 1
PB - korea real estate research institute
SP - 197
EP - 221
SN - 2092-5395
AB - Store selection factors of bank customers using the AHP Study The purpose of this study, the importance of each factor between and prioritize the importance affecting the selection of existing bank branches, and what priority says new bank branches with the first store opening strategy, considering the characteristics of a rank according to the presence of the importance of choice of customers when opening bank branches used as basic materials for that purpose. Significant factors of the customer’s bank branches factors were divided into stores, store external and internal factors. Stores internal factors banker comfort, store marketing, employee relations, affinity, and separated by an internal bank accessibility stores, external factors, external convenience, bank profitability, image, efficiency. Assessment items in order to analyze the customer’s bank branches factors analysis was weighted by importance and complex priorities. The first one is the distance of the store. The second is the largest store. The third is a low-interest loan products, And the fourth is a high-yield savings products. The fifth is hysterical transportation. Sixth is store distribution. Seventh is floor convenience. Eighth is interior. Ninth is salary bank transfer. Tenth is the workplace business ties.
KW - AHP;bank branches;selection attribute
DO -
UR -
ER -

김선철, Byeongjun Rhim and Baek, Sung-Joon. (2013). A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process. Korea Real Estate Review, 23(1), 197-221.

김선철, Byeongjun Rhim and Baek, Sung-Joon. 2013, "A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process", Korea Real Estate Review, vol.23, no.1 pp.197-221.

김선철, Byeongjun Rhim, Baek, Sung-Joon "A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process" Korea Real Estate Review 23.1 pp.197-221 (2013) : 197.

김선철, Byeongjun Rhim, Baek, Sung-Joon. A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process. 2013; 23(1), 197-221.

김선철, Byeongjun Rhim and Baek, Sung-Joon. "A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process" Korea Real Estate Review 23, no.1 (2013) : 197-221.

김선철; Byeongjun Rhim; Baek, Sung-Joon. A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process. Korea Real Estate Review, 23(1), 197-221.

김선철; Byeongjun Rhim; Baek, Sung-Joon. A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process. Korea Real Estate Review. 2013; 23(1) 197-221.

김선철, Byeongjun Rhim, Baek, Sung-Joon. A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process. 2013; 23(1), 197-221.

김선철, Byeongjun Rhim and Baek, Sung-Joon. "A Study of the Bank Branches Selection Attribute Analysis using Analytic Hierarchy Process" Korea Real Estate Review 23, no.1 (2013) : 197-221.