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@article{ART001795107},
author={Joo Hyun Cho and 양은경 and Sang-Su Keum},
title={A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center},
journal={Korea Real Estate Review},
issn={2092-5395},
year={2013},
volume={23},
number={2},
pages={187-208}

TY - JOUR
AU - Joo Hyun Cho
AU - 양은경
AU - Sang-Su Keum
TI - A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center
JO - Korea Real Estate Review
PY - 2013
VL - 23
IS - 2
PB - korea real estate research institute
SP - 187
EP - 208
SN - 2092-5395
AB - Conjoint analysis is widely used in the field of marketing as a way to understand and incorporate the structure of consumer preferences into the new product design process. Conjoint analysis attempts to determine the relative importance consumers attach to salient attributes of new product and the utilities they attach to the levels attributes. The utilities derived from conjoint analysis can be used as input into a choice simulation to determine the share of choices, and hence the market share of different combining the separate amounts of utility provided by each attribute. This study suggests developers can use conjoint analysis in evaluating their development alternatives to increase consumers’ acceptability of their Urban Entertainment Center and possibility of successful development. With empirical research, this study shows developer can understand the relative importance of attributes that consist of their development alternatives and find out an ideal retail property alternative through conjoint analysis.
KW - consumer preferences;UEC(urban entertainment center);conjoint analysis
DO -
UR -
ER -

Joo Hyun Cho, 양은경 and Sang-Su Keum. (2013). A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center. Korea Real Estate Review, 23(2), 187-208.

Joo Hyun Cho, 양은경 and Sang-Su Keum. 2013, "A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center", Korea Real Estate Review, vol.23, no.2 pp.187-208.

Joo Hyun Cho, 양은경, Sang-Su Keum "A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center" Korea Real Estate Review 23.2 pp.187-208 (2013) : 187.

Joo Hyun Cho, 양은경, Sang-Su Keum. A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center. 2013; 23(2), 187-208.

Joo Hyun Cho, 양은경 and Sang-Su Keum. "A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center" Korea Real Estate Review 23, no.2 (2013) : 187-208.

Joo Hyun Cho; 양은경; Sang-Su Keum. A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center. Korea Real Estate Review, 23(2), 187-208.

Joo Hyun Cho; 양은경; Sang-Su Keum. A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center. Korea Real Estate Review. 2013; 23(2) 187-208.

Joo Hyun Cho, 양은경, Sang-Su Keum. A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center. 2013; 23(2), 187-208.

Joo Hyun Cho, 양은경 and Sang-Su Keum. "A Study on Application of Conjoint Analysis to Evaluation of the Consumer Preferences for Urban Entertainment Center" Korea Real Estate Review 23, no.2 (2013) : 187-208.