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@article{ART002910227},
author={Choi, Nam Seok and Lee, Sang Youb},
title={Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station},
journal={Korea Real Estate Review},
issn={2092-5395},
year={2022},
volume={32},
number={4},
pages={33-46},
doi={10.35136/krer.32.4.3}

TY - JOUR
AU - Choi, Nam Seok
AU - Lee, Sang Youb
TI - Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station
JO - Korea Real Estate Review
PY - 2022
VL - 32
IS - 4
PB - korea real estate research institute
SP - 33
EP - 46
SN - 2092-5395
AB - As the competition among existing commercial facilities intensified, the number of complex commercial facilities around the Seoul metropolitan area increased rapidly in 2010. Moreover, the increase in shopping content, such as global SPA, category killers, and lifestyle editing stores, accelerated the opening of complex commercial facilities. The continued expansion of the online market and the recent prolonged COVID-19 pandemic have made it difficult for commercial real estate to survive while changing consumption patterns and trends. Therefore, this study attempted to present implications for developing urban commercial facilities by analyzing consumer attraction factors and preferences for detailed categories using the AHP (analytic hierarchy process) technique for urban complex commercial facilities near Hongik University Station, where the MZ generation is the main consumer. The results show that “transportation convenience” expected in previous studies, “food facilities” reflecting recent consumption patterns and behaviors, and “frequency of exposure to SNS” were important factors affecting consumer audiences. Therefore, in the future, development and operation strategies should be formulated to ensure that offline-only discriminatory factors and new communication with customers have complementary synergy effects along with existing important attraction factors.
KW - Urban Complex Commercial Facility;Consumer Attraction Factor;AHP
DO - 10.35136/krer.32.4.3
ER -

Choi, Nam Seok and Lee, Sang Youb. (2022). Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station. Korea Real Estate Review, 32(4), 33-46.

Choi, Nam Seok and Lee, Sang Youb. 2022, "Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station", Korea Real Estate Review, vol.32, no.4 pp.33-46. Available from: doi:10.35136/krer.32.4.3

Choi, Nam Seok, Lee, Sang Youb "Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station" Korea Real Estate Review 32.4 pp.33-46 (2022) : 33.

Choi, Nam Seok, Lee, Sang Youb. Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station. 2022; 32(4), 33-46. Available from: doi:10.35136/krer.32.4.3

Choi, Nam Seok and Lee, Sang Youb. "Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station" Korea Real Estate Review 32, no.4 (2022) : 33-46.doi: 10.35136/krer.32.4.3

Choi, Nam Seok; Lee, Sang Youb. Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station. Korea Real Estate Review, 32(4), 33-46. doi: 10.35136/krer.32.4.3

Choi, Nam Seok; Lee, Sang Youb. Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station. Korea Real Estate Review. 2022; 32(4) 33-46. doi: 10.35136/krer.32.4.3

Choi, Nam Seok, Lee, Sang Youb. Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station. 2022; 32(4), 33-46. Available from: doi:10.35136/krer.32.4.3

Choi, Nam Seok and Lee, Sang Youb. "Factors Affecting Consumer Attractions in Urban Complex Commercial Facilities at Hongik University Station" Korea Real Estate Review 32, no.4 (2022) : 33-46.doi: 10.35136/krer.32.4.3