The development of real estate includes many aspects to be considered before commencing the construction. In the public sector, it is required to supervise for the successful development by establishing the right policy, and at the same time, legal and administrative supports are needed. And in the private sector, the comprehensive evaluation procedure is required to evaluate the possibility of successful development.
In this study, we selected Supyo-dong, Jung-gu, Seoul, which is near to a market boundary in its geography and scale, and evaluated the value of the investment with the consideration of the development plan, the condition of the location, and the potential of the site. In the theoretical approach for the evaluation, we compared the nearby area of the city spaces in the perspective of activation of synapse of Neuron Science. In terms of the methodology, we tried to decide using Analytic Network Process which can consider the relation between the evaluation items.
In conclusion, the order of evaluation items is fund raising, development purpose, key tenant and marketing, respectively, and for the development plan and the condition of the location, the order of evaluation items is land utilization, surrounding environment, and traffic environment, and for the development potential, the order is marketability, identity, and historic character. The significance of the conclusion of this study is that it can be utilized in pre-evaluation in planning the real estate development.