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A Study on Dance Code and Socio-Cultural Implications inherent in the Point Choreography as a South Korean Popular Dance - Focusing on Psy’s 「Horse Dance」and 「Arrogant Dance」-

Bae Su Eul 1

1경희대학교

Accredited

ABSTRACT

The aim of this study is to find dance code and socio-cultural implications inherent in the point choreography as a South Korean popular dance. This study was done through literature research and image analysis. The conclusion of the study is as follows:First, both choreographies are full of humor: While 「Horse Dance」of 『Gangnam Style』raised paradoxical laugh, 「Arrogant Dance」of 『Gentleman』has incurred ridicule by self-mocking. Second, while the point of 「Horse Dance」of 『Gangnam Style』was comical code that raise ridiculous laughter with serious dance in strange situations,「Arrogant Dance」of 『Gentleman』has been re-created with codes of comical and sexiness through reinterpretation of the original work. Third, 「Arrogant Dance」of 『Gentleman』was intentionally and strategically designed to maintain the codes of simpleness and repetition that played an important role to make 「Horse Dance」of 『Gangnam Style』be a global hit. Fourth, socio-cultural implications inherent in the point choreography as a South Korean popular dance are found that 1) public awareness of copyright for choreography needs to be raised, 2) the value of the culture product can be created through reinterpretation and re-creation of the original work, 3) there is an opportunity for integrating society and culture.

Citation status

* References for papers published after 2023 are currently being built.