@article{ART003150631},
author={DAWA ZHUOMA and Lee kum yong},
title={A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -},
journal={The Korean Journal of Dance Studies},
issn={1226-900X},
year={2024},
volume={97},
number={4},
pages={35-56}
TY - JOUR
AU - DAWA ZHUOMA
AU - Lee kum yong
TI - A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -
JO - The Korean Journal of Dance Studies
PY - 2024
VL - 97
IS - 4
PB - The Korean Society for Dance Studies
SP - 35
EP - 56
SN - 1226-900X
AB - This study examines the impact of VR-based traditional dance performances on audience satisfaction and enjoyment, highlighting the moderating role of individual innovativeness. The results indicate that performance quality, performance characteristics, and emotional characteristics positively influence audience satisfaction and enjoyment. This suggests that VR technology has the potential to serve as a new platform for traditional performances, by fostering emotional connections with the audience.
Performance satisfaction plays a significant mediating role in performance enjoyment, with performance quality and emotional characteristics influencing enjoyment both directly and indirectly. Furthermore, individuals with higher innovativeness are more likely to enjoy VR performances positively, which suggests the need for a strategic approach tailored to the personal characteristics of the audience. This study presents the potential for the fusion of traditional art and advanced technology, providing practical implications for VR-based performance planning and marketing.
KW - VR Performance;Traditional Dance Performance Characteristics;Performance Satisfaction;Performance Enjoyment;Individual Innovativeness
DO -
UR -
ER -
DAWA ZHUOMA and Lee kum yong. (2024). A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -. The Korean Journal of Dance Studies, 97(4), 35-56.
DAWA ZHUOMA and Lee kum yong. 2024, "A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -", The Korean Journal of Dance Studies, vol.97, no.4 pp.35-56.
DAWA ZHUOMA, Lee kum yong "A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -" The Korean Journal of Dance Studies 97.4 pp.35-56 (2024) : 35.
DAWA ZHUOMA, Lee kum yong. A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -. 2024; 97(4), 35-56.
DAWA ZHUOMA and Lee kum yong. "A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -" The Korean Journal of Dance Studies 97, no.4 (2024) : 35-56.
DAWA ZHUOMA; Lee kum yong. A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -. The Korean Journal of Dance Studies, 97(4), 35-56.
DAWA ZHUOMA; Lee kum yong. A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -. The Korean Journal of Dance Studies. 2024; 97(4) 35-56.
DAWA ZHUOMA, Lee kum yong. A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -. 2024; 97(4), 35-56.
DAWA ZHUOMA and Lee kum yong. "A Study on the Effect of Online Traditional Dance Performance Characteristics through VR on Performance Satisfaction - Personal innovation as a moderating effect -" The Korean Journal of Dance Studies 97, no.4 (2024) : 35-56.
