The purpose of this research is to examine the historical background and theoretical context of contemporary trends in which the various participations and unspecified performances of readers/audiences are highlighted in the field of knowledge and culture and arts. This is a broad topic. So my research focuses on W. Benjamin's aesthetics. Benjamin's short text, which explores the empirical peculiarities of the novel reading and the form of world understanding, juxtaposes the reading with eating. However, that is comprehensively linked to the criticism of Western modernity's epistemology, the methodological demands for educational innovation and relationship between generations, and the expectation of art that plays a role in the social revolution. I explain the theoretical scope and content of Benjamin's juxtaposition of reading and eating, that is, the historical philosophical and materialistic theory of art, through the Benjamin's concept of ‘Einverleibung/incorporation’. At this time, incorporation is an internalization of discipline and follow-up acquisition, which is understood as the meaning of opposition to reading/consuming/education. It is the incorporation in the context of Benjamin, the process of dialectical overthrow, which is instantly destructive but finally constructive. In other words, consciousness and sensory perception are the dialectically interacted ways of consuming and increasing of ourselves, destruction and construction, raw experience and awakening, dismantling and new beginning.