@article{ART003237821},
author={Lyu Mengxian},
title={A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact},
journal={The Journal of Study on Language and Culture of Korea and China},
issn={1738-0502},
year={2025},
number={77},
pages={469-488},
doi={10.16874/jslckc.2025..77.018}
TY - JOUR
AU - Lyu Mengxian
TI - A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact
JO - The Journal of Study on Language and Culture of Korea and China
PY - 2025
VL - null
IS - 77
PB - Korean Society of Study on Chinese Languge and Culture
SP - 469
EP - 488
SN - 1738-0502
AB - This study examines the globalization strategies of China’s cultural industry in the digital age, with Genshin Impact serving as a representative case.
Amid the accelerating processes of globalization and digitalization, digital cultural products have emerged as vital vehicles for promoting Chinese culture internationally. Genshin Impact achieves cross-cultural resonance through the transcultural translation of Chinese cultural symbols, while simultaneously incorporating and reconstructing diverse cultural elements in regions such as Inazuma, Sumeru, and Fontaine, thereby constructing a narrative world that is both locally distinctive and globally appealing.
On the technological front, the game relies on its proprietary engine, cloud computing, and artificial intelligence to provide immersive experiences through NPC interaction, seamless multi-platform integration, and multilingual localization, effectively lowering barriers to cross-cultural communication.
At the industrial level, MiHoYo adopts an IP-centered strategy, integrating animation, music, derivative products, and online communities to establish a global, multi-layered communication ecosystem. The resulting “technology–content–ecology” framework not only enhances the dissemination capacity and cultural influence of Chinese digital products but also illustrates the dynamic interplay between cultural universality and cultural locality in the context of cross-cultural communication.
KW - China’s cultural industries;digital cultural products;cross-cultural communication;Genshin Impact;globalization strategies;cultural symbol translation
DO - 10.16874/jslckc.2025..77.018
ER -
Lyu Mengxian. (2025). A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact. The Journal of Study on Language and Culture of Korea and China, 77, 469-488.
Lyu Mengxian. 2025, "A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact", The Journal of Study on Language and Culture of Korea and China, no.77, pp.469-488. Available from: doi:10.16874/jslckc.2025..77.018
Lyu Mengxian "A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact" The Journal of Study on Language and Culture of Korea and China 77 pp.469-488 (2025) : 469.
Lyu Mengxian. A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact. 2025; 77 : 469-488. Available from: doi:10.16874/jslckc.2025..77.018
Lyu Mengxian. "A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact" The Journal of Study on Language and Culture of Korea and China no.77(2025) : 469-488.doi: 10.16874/jslckc.2025..77.018
Lyu Mengxian. A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact. The Journal of Study on Language and Culture of Korea and China, 77, 469-488. doi: 10.16874/jslckc.2025..77.018
Lyu Mengxian. A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact. The Journal of Study on Language and Culture of Korea and China. 2025; 77 469-488. doi: 10.16874/jslckc.2025..77.018
Lyu Mengxian. A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact. 2025; 77 : 469-488. Available from: doi:10.16874/jslckc.2025..77.018
Lyu Mengxian. "A Study on the Globalization Strategy of China's Cultural Industry in the Digital Age ― Focusing on the Cross-cultural Communication of the Game Genshin Impact" The Journal of Study on Language and Culture of Korea and China no.77(2025) : 469-488.doi: 10.16874/jslckc.2025..77.018
